Business concepts Mc Donald's To be a world class organization of innovative and committed financial experts who are essential business partners in Mc Donald's success. To leverage the unique talents, strengths and assets of our diversity in order to be the World's best quick service restaurant experience. Burger King To take pride in serving our guests the best burgers and a variety of other great tasting, healthy foods cooked over an open fire. We operate within the highest of standards. From employees to vendor and safe and healthy business practices are priority number one in every location. Analysis Both Burger King and Mc Donald's are one of the biggest restaurant chains in the world.
It is necessary for every company, to have a great business concept if they want success. So what is it that is so great with these and in which way is they different? Burger King is well known for their grilled hamburgers over open fire and that is one of their most important head points in their business concept. That separates the companies apart. Mc Donald's is more about fast food and their ambition to be the biggest fast food chain in the world, which they have succeeded.
Both of the companies put their customers first and that is very important for their welfare. With their low prices the leading key to success is a loyal customer. Burger King is pointing out in their business concept that they are serving healthy food and that wasn't any priority for Mc Donald's until nowadays while overweight has become a big problem. McDonalds has taken reasonable steps to address concerns of religious and non-religious food habits. McDonalds is internationally "local" in 120 different national markets, and their products are designed and sold in accordance to the local market. In Muslim countries, for instance, all meat is slaughtered and prepared according to Islamic Halal standards.
In India, only chicken is served by McDonalds, but the hot sellers are the vegetarian burgers. Burger King markets spicy bean burgers. McDonalds began moving internationally more than 30 years ago, their approach was a country-by-country strategy. Countries, or at least regions within them, were more religiously and ethnically homogenous and people travelled much less than today. And those who did travel were generally less strict about what they ate. The question we all ask is how should a corporation such as McDonald's and Burger King determine what food practices to follow?
Tastes and customs vary around the world and different franchisers adapt their products and services to the local culture. The answer is that they consult religious authorities and draw upon their expertise and knowledge. If they know that it will not be possible to satisfy all dietary regulations of every religion, their food will be made accessible to the largest number of people and in that way broaden its customer base -- always a good thing.