Media Businesses Need example essay topic

Telecommunications is the commercial and non-profit organization involved in development, production, distribution, and exhibition of entertainment and information to the public by electronic means. Recently, interactive media has began to interest many consumers. Of the four media functions, the distribution section is most effected by any changes made in the industry. Because changes like these are always being made, media businesses must be prepared, so they can continue to produce revenue and profit. Distribution receives the most attention because it is necessary to learn the consumer demand for interactive media, and what will be the most effective way to distribute this service. This change also impacts distribution because they must do research on the audience.

And, after doing this, they " ll know and respond to the interests and needs of the consumer. Case Study #2 Telecommunications is characterized as an industry of technology and innovation. Business includes the use of cameras, computers, transmitters and many more technical devices. Because of this, telecommunication managers must have a basic technical understanding of this business. Technical skills in a manager are important because, one must be able to supervise employees, and operate facilities. Every year there are new developments in modern technology.

These technological changes present serious challenges to media management. They have to continuously make decisions on what new equipment to buy for the company, and what will be needed to stay on top. Basically, understanding radio waves, computer operations, recording systems etc... will allow the media manager to make wise purchases, expansions and employee decisions in a constantly changing, high-tech industry. Case Study #3 The product-life cycle theory marks the stages of industrial development from innovation to growth, maturity and decline. Many of the major media businesses are in the mature stage.

Unfortunately, a few businesses are in decline. In order to stay in business, many of these companies must reposition themselves for an information-based economy. In order to stay on top during this changing economy, businesses have to concentrate on the way the new products are delivered to consumers. In the innovative stage of the Product-Life Cycle, producers need to spend most of the time in research and development (making and refining the product), and in marketing (convincing consumers to buy).

The goal is to influence consumers to sample a product by impressing them by its value. Competition is a big part of the Growth Stage. Standing out is very important. Producers must emphasize differentiation, choice and the quality of new products. Profits can be very big, especially if product leadership is accomplished.

The marketing aspect is also very important for maintaining good products. In Phase II, the Mature Stage, promotions play a major role. An emphasis is placed on promoting brand identification, loyalty, and the appeal of the product to the consumer lifestyle. As society is changing more and more into an information-based economy, media businesses need to concentrate on innovation and marketing to keep them ahead.