My Secondary Research example essay topic
303 words
A 2 Business Studies Coursework For my coursework project this year, I have chosen to do 'An Advertising Project'. I have chosen a product which I believe will be popular, and that exists in a large marketplace. My reason for this is so that I can gather plenty of secondary data and can analyse this as thoroughly as I can. I am going to advertise a new soft drink. The drink will be called 'JARZO' and it will be a new, unique fizzy chocolate flavour.
I have chosen the name 'JARZO' because I think it is catchy, and it sticks in people's memories. This will help when I come to do my advertising campaign. The advertising I will do will be persuasive and not informative. It will be very colourful, with pictures and a catchy slogan. I have chosen this type of advertising because I believe it will attract attention, and that is what you need for a new product. I understand that a lot of primary and secondary research is involved in this project, including research of customers, competitors, market size etc. and I am confident that I will be able to collect some quality information.
I am planning on writing to companies such as 'coca cola' to find any additional information which I may need. I am hoping they will be able to help with my secondary research, and answer any queries which I may have. I will also gather information from places such as libraries and the internet. When I have finished my advertising campaign, and all of my research into the different areas of the market, I will analyse the material, and draw a conclusion as to whether it is worth proceeding with the idea.
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