O Internet Customers example essay topic

Name Paris Miki Inc. Head Office 2-4-2 Nihonbashi Muro machi, Chuo-ku, Tokyo President Seiji KanouEstablished October 1930 Capitalization 5.91075 yen (as of March 2001) Sales 79.36 billion yen (term ended March 2001) Employees 4,639 (as of March 2001) Outline of Operations A specialized eye wear chain handling mainly glasses and related products. Outlets in Japan and overseas include suburban retailers, tenant shops, and 'built-in's hops. Strength so Technologically advance do #1 in Japan and #3 globally o Extremely well known in Japan for its all retails that pursue of individual customer satisfaction and needs, from beginning to endo 'Web-mimir's ervice that allows customers to seek out their ideal eye wear via the Internet, and then actually try the glasses on at the nearest shop Industry leader in innovationWeaknesseso Maintenance issues for their eye wear system Turnover as a result of technology o Customization takes longerOpportunitieso Expand to the US and elsewhere o Internet customers globally o Increasing senior population in Japan The increase in computer / video usage leading to bad visionThreatso Lasik surgery o Higher priced Designer eye wear not available through the mo Competitors Paris Miki sells to everyone that can access the web or go into a store. Paris Miki places great emphasis on the concept of 'brick & click.

' 'Brick' refers to real outlets, while 'click' refers to a computer mouse; that is, Internet operations. The emphasis is on how to establish a link between real shops and e-commerce -- -in other words, between the real world and the 'network world. ' In the not-too-distant future, we may very well see the day when customers can receive exactly the same services at Internet shops as they do at actual retail outlets. The degree of rivalry can be seen through their suppliers. Paris Miki developed its own in-house applications, while NIC and the NEC Group was responsible for the development and modification of driver modules for the various peripheral devices, thus completing the construction of a Linux system with connections to widely varied peripherals. These suppliers could be lured away to competitors if the price is right.

This can create problems with buyers as well due to the fact that it could take longer to receive your glasses due to the customization in their lenses. New entrants into the internet sales force are continually sprouting up because of the allure of not having to have the overhead of a storefront. This could raise the competition that could possibly do things cheaper and more efficiently. Competitors are Lens crafters and Wal-mart.

In 1998, the company introduced a franchise system called 'MOR (Miki Owners Royalty) ', selecting its most highly motivated employees to become owner-managers. Already, there are 77 outlets managed as a part of the MOR system. The company's 'community site,' which uses BIGLOBE's eCRM service, is at the center of information exchanges involving these MOR managers. The site is also used to transmit information to MOR managers and for information sharing, as well as to conduct surveys and other related activities..