O Plan Marketing Campaign example essay topic

Marketing Departments in mid-sized businesses face lots of challenges such as how to target customers more efficiently, how to increase market share, how to compete in the market-place and be ahead of competition, and how to increase one-to-one communications with customers. The unsteady economy has pressured businesses to become as streamlined as possible, leaving marketing departments short on budget and staff. Today, our role as Marketing Consultants is to help companies not only retain current customers but also aggressively grow market-share, open new market potentials and add new customers. Our Marketing offerings can help companies conquer these challenges. We can help developing, supervising and executing your Marketing Strategies, whether through dealing with your Marketing Department or through assigning persons from our company. Why we execute, or supervise for you?

Because today's economic realities have put a tremendous amount of pressure on the Marketing Departments to do more with less staff and budget. Marketing is the core of the company's activities and strategies in today's high competitive market. In the coming years, due to globalization, competition will boost, professional companies will achieve additional success and economical pressure will become very high. Please note here that cutbacks put companies at risk for losing customers through a lack of new initiatives and competition monitoring. The only possible response is to increase efficiency through outsourcing your Marketing Planning to experts in the field. Many Business Owners or Managers think that by simply placing an Ad in a newspaper or a commercial on a radio or a television station, customers will automatically come to purchase their product or service.

This could bring some customers out of curiosity but hundreds of other potential customers may never learn of your business. Just think of the money you " ll lose simply because you didn't develop an adequate Marketing Plan. As mentioned previously, Marketing is the core of your Business Operations and it determines how successful your business will be. What you, as a Business Owner or Manager, must do is maintain a thorough understanding of the Marketing Plan, and use it to extract advantages from the marketplace. Remember, your aim is not only to attract and keep a steady group of loyal customers but also to expand your customer base by identifying and attracting new customers and to reduce risks by anticipating Market Shifts that can affect your bottom line... we visualize success to your company and help you reach it Some of our Marketing Activities: o Plan Marketing campaign so Measure Marketing Campaigns' results and Return On Investments (ROI) o Build Marketing Strategy through: Events Planning Networking Referrals Newsletters News releases Press releases Advertising Road-shows Exhibitions Direct Mailing Other Marketing Plan Preparation Marketing Plan Implementation Marketing Department Supervision Customer Retention and Loyalty program so Consumer Behavior study and action plan to be considered New Product Management (Pricing, positioning and promoting) o Branding Building and Retaining Company's and Product's Image Pricing Policy Sales Promotions o Public Relations o Competition Analysis Advertising campaigns preparation o Best-Fit Media selection CRM (Customer Relationship Management / Marketing) setup o SFA (Sales Force Automation) program Full Marketing Mix Setting (Product, Price, Place & Promotion) o E-Marketing Defining Target Markets and Market Segment so Conduct Marketing Research such as: Measuring Customer Satisfaction Evaluate Product Performance in the Market Vis-'a-vis Competitors Study the Competition and propose Action Plan Define Internal and External Marketing Problems Many other subject so Prepare Budget for the Marketing Department Action Plan Sample: Why you should deal with us? The consultants at our company all have invaluable experience which they will share with you during the whole period you spend working together.

Their experience will help you develop a solid Marketing Strategy for years to come so that you can increase your Market-Share and be ahead of competition. Once we start working together, we will develop and communicate Marketing Strategies for adequately dealing with the market need.