O Strategic Orientation And Organizational Design example essay topic

Perform a diagnosis of an organization that you are familiar with, using the diagnostic organizational level analysis. Your diagnosis should include an assessment of the organization's performance and an indication of the underlying cause of problems. 1. What is diagnosis? Diagnosis is a systematic approach to understanding and describing the present state of the organization. 2.

The open system: The general diagnosis model based on systems theory that underlines most of OD. The elements in open system model are: - Input: Information, energy, people- Transformations: Social component, technological component - Output: Finished goods, services and ideas 3. Organizational level diagnosis The elements in organizational level diagnosis are: - Inputs: General Environment, Industry Structure- Strategic Orientation: Strategy, Organizational Design- Output: Organization Performance, Productivity, Stakeholder Satisfaction MICROSOFT CAR POINT ANALYSISINPUTo General Environment: - Technology-depends on the advancement the technology, e.g. easy to imitate products / services. - Social and Ethical -- - less privacy, accuracy and safety.

- Economic -- - different income and spending, e.g. crisis in Asia causes less purchasing power. - Political and legal -- - government regulation, e.g. taxation, domain name registration, copyright. o Company Industry Structure: - Threat of Entry High barriers: brand identification, economies of scale, international market- Intensity of Rivalry among Competitors More online car industries, e.g. AutoByTel, Auto Web, and Auto Vantage Difficult to maintain unique offerings. - Pressure from Substitute Products The availability of substitute products: traditional dealers, other online car industry. - Bargaining Power of Buyers More purchase options, more valuable and timely information, and the degree of transaction simplicity. - Bargaining Power of Suppliers&R - strong brand name, good reputation Power to control the selling process, sales force incentives and compensation, and the message conveyed to customers. STRATEGIC Orientation.

Strategy Mission: - Own the largest share of the internet Automobile Product and Services: - Provide services for new car buying and used class classifieds- Convenient ownership service so Market to be served: - People that feel unsatisfied with the current automobile purchasing process Goal and objectives: - combine best content aggregation and leading edge technology to become consumer destination point of choices for internet car buying- focus on developing scale consumer selection vehicle so Strategic intent: - development on technology- product differentiation o Functional policies: - Dealers have to meet up certain performance required. Organization Design Core activity system: - Highly use of technology infrastructures- Customized services- Use of e-commerce to support transaction process Structural system: - Highly differentiation organization - Different departments have own rules and regulation. - e.g. financial and dealer are not connected in specific - Partnership with many offline and online product and services provider such as insurance & finance o Measurement systems: - Feedback from customer- Executive e-mail for employees feedback o Human resources system: - Highly knowledgeable people - reward system based on employees' ability to innovate and handle a vast amount of information Organization culture: - Focus on efficiency e.g. less haggle - An organizational culture that is adaptive to change and continual innovationOUTPUTo It is the most visited online automotive site on the WebAlignmento Input and Strategic Orientation appears sound, e.g. technology and strategic intent, to be a technology leadership needs to know about those new technologies and knows how to use it. o Strategic Orientation and Organizational Design is moderate, it still depends on R&R as a supplier. o Core Activity and Structural System is aligned, there are divisional structure which are related to online auto products / services. o HR system support the Strategic Orientation, to achieve its mission must be supported with well-developed human resources. o Organizational Design and Strategy is aligned, the differentiated strategic intent requires an organization design that focuses on the creation of new ideas, marketing and manufacturingREFERENCEMicrosoft Car Point Case Study, web S 1 01 04/assignments/04145060 car point. pdf, Accessed: 4 May 2004. Rapport, J.F., Jaworski, B.J., 2001, Introduction to E-Commerce, 1st edition, McGraw Hill, USA Microsoft corporation, 2004, web insurance / finance. as px's rc = Left Nav, Accessed: 2004, May 15). Red mon, Wash. (1998, November 24). "MSN Car Point's Personal Auto Page Wins Big With Customers", web, (Accessed: 2004, May 15).

Marketing Teacher, The Marketing Environment, , Access Date: 17/05/2004 Waddell, D.M., Cummings, T.G. & Worley, C.G. (2000), Organisation Development and Change, Thomson Learning, USA.