Overall, McDonald's seems to be targeted over other similar businesses unfairly by the media. In the McLibel documentary children are used in all of their advertising and as their main audience target. As said in the article "How Americans Became The Fattest People On The Planet" McDonald's is being blamed for Americans becoming obese. As seen in "30 hours per week for our new working class" McDonalds is seen as someone who gives to the community by maintaining jobs for young people.
However the media often betrays McDonalds. In the McLibel documentary there was the use of persuasive techniques such as the use of dramatic / negative images. Images of chickens getting their heads chopped off. This makes the audience feel sickened by this sight, and dislike McDonald's food. Exclusion of detail in the McLibel documentary was evident by only showed the point of view of the people who were against McDonalds. By doing this it persuades the audience to take their point of view.
The use of rhetorical questions was used to blame McDonalds for people becoming overweight. Rhetorical questions make the audience really think a certain way. McDonalds is being blamed for Americans becoming obese. In the article "How Americans Became The Fattest People On The Planet" there is the uses of persuasive techniques such as, use of dramatic / negative images. Pictures of obese children and adults. By doing this it makes the audience not want to eat McDonald's because they don't want to look like that.
With the use of rhetorical questions for example. Could a billion-dollar business that has stuffed Americans with fat and sugar for the past 20 years be called to book as well? It makes the reader think about what they have been eating. Another persuasive technique the use of repetition. For example; too much fast food too little exercise, the great missing piece of the equation is exercise, it means parents taking control of their children's diet and exercise habits.
This makes the reader think about wether they are doing these correct things with their children. McDonalds is seen as someone who gives to the community by providing part time jobs to the new working class. In the article "30 hours per week for our new working class " there is use of persuasive techniques such as, dramatic / positive images. A picture of a teenager working at McDonalds, this makes the reader think that McDonalds is doing good things for the community. Another persuasive technique is the use of repetition for example; students as young as 15 have revealed that they regularly work as late as 1 am, students as young as 15 have reported to us that they regularly work as late as 1 am.
This makes the reader think about wether McDonalds is using young teenagers. Exclusion of detail, they only tell the readers about the negative thing and none of the positive things. This persuades the reader to think that it is no good to let your children work at McDonalds. Overall, McDonalds's seem to be targeted over other similar businesses unfairly by the media.
The medias main persuasive techniques are the use of dramatic / negative images, use of repetition, the use of rhetorical questions and the exclusion of detail. By using these techniques it persuades the reader to take their point of view..