Positive Publicity Through The Media example essay topic

What is Publicity? Well publicity is the Art of Attracting FREE public exposure making One's self visible to the public eye now this may be a newspaper article mention in a magazine on radio or television interview or item it's all free exposure none paid visibility that can illustrate a positive or negative image to the "general public". Now I'm sure your saying to your self publicity sounds a lot like advertising, and you " re wondering, what's the difference between Advertising and publicity? Well ladies and gentlemen advertising is the activity of attracting public attention to a product or business or "a band", as by PAID announcements in the form of print, broadcast, or electronic media such as the internet, what can Publicity do for you? To really hit the nail on the head I would say Publicity provides important visibility.

An article in newspaper or a story on radio or television will attract public attention and stimulate public interest and create awareness and build creditability for the cause you " re promoting, then you and your organization can profit from this most important visibility Why attract publicity? One of the main reasons P. R professionals seek publicity and not advertising the significant word here is Creditability, publicity is regarded as more credible then advertising; to attract positive publicity requires establishing a good working relationship with the media. This is of course easier said then done, your job as public relations professional is to provide the media with none biases information about your organization whether it is electronic or print with and you do this by furnishing them with a press release. Its what editors and reporters receive and read each day to make up there paper and decide what Stories to use. Never attempt to lie to the media always be truthful it is imperative to be honest and open all it takes is one lie one cover up and your creditability is destroyed and in order for your creditability to be eradicated all that is needed is one nose reporter trying to make a name for his or her self.

Weather the mass media has lost relative influence to other proliferating alternative communications vehicles or not the fact remains that securing positive publicity through the media still lies at the heart of public relations practice. Despite the growth of the internet and electronic media, print still stands as the number one medium among public relations professionals. It's no secret that as the internet and MTV generations have become dominant members of society newspaper readership has slipped in the United States and around the world, the world's two biggest economies the United States and Japan both have experienced declines in readership as has the European Union. The Right of Publicity prevents the unauthorized commercial use of an individual's name, likeness, or other recognizable aspects of one's persona. It gives an individual the exclusive right to license the use of their identity for commercial promotion.

In the United States, the Right of Publicity is largely protected by state common or statutory law. Only about half the states have distinctly recognized a Right of Publicity. Of these, many do not recognize a right by that name but protect it as part of the Right of Privacy. The Value of Publicity...

Even Bad Publicity Copyright (c) 2000 by David E. RossI never heard of the Harry Potter books or their author J.K. Rowling until a movement began for banning the books from schools. Many others had not heard of them either until then. Today, the top three books on the New York Times best sellers list are Harry Potter books. Last week, they were also the top three on the Los Angeles Times best seller list; but this week, they dropped to positions 2-4. However, a Harry Potter book remains at the very top of the Los Angeles Times best seller list for paperback books. I believe that, without the publicity from the attempts to ban these books, they would still be relatively unknown.

The critics claim Rowling promotes Satanism, disrespect for parents, and several other quasi-criminal acts. But Rowling and her books have actually made children want to read! This is important, far more important than any potential harm caused by exposing those children to fictionalized bad behavior. Many years ago, a book would be a guaranteed success if it could be banned in Boston, a city that had some form of censorship that today would be quickly ruled an unconstitutional violation of the First Amendment.

Now, success is assured for any book condemned at a school board meeting. Rowling should thank those who have tried (generally unsuccessfully) to ban her books. To me, a book is dangerous only if you accidentally drop it on your foot. I am quite opposed to censorship. Visit my 'Unrated' link at the top of this page to learn why; from there, visit my 'Quiz for Censors' to see how silly the idea of banning books can be. I also request that you visit the American Library Association's Banned Books Week, where you might be surprised at which classics of literature and thought have been attacked through the years.

9 January 2000 FACTS: 1.49% considered the media "highly professional" compared to 73% after September 112.49% rated the media "patriotic" compared to 69% after September 11.3. 59% consider the media "politically biased" compared to 47% after September 11.4. 35% believed the news media "don't care" about the people they report on while 47% found them to be compassionate after September 11. Work sited: Article written by David E. Ross " The Practice of Public Relations" Ninth Edition Fraser P. SeitelManaging Partners Emerald Partners Senior Counselor, Burson-Mar steller " The Zen of Hype " Raleigh Pins key " Publicity"Marin Pollack Alliance publishers.