Price The Price Set For Action Cal example essay topic

Marketing MixConglom Foods Action-Cal Product The product life cycle of all Conglom Foods products has had a very large success rate. The overall product life of Action-Cal should follow in the ranks of the other Conglom Foods products. 1. During the development stage, Action-Cal seemed to be a hit overnight. All tests with the consumer were overwhelming. There was not really an introduction stage.

Action-Cal has gone straight into a growth spurt. It has hit the market rapidly and the profits are growing steadily. 2. The design, packaging, and branding was simply taken care of. The design team of Conglom Foods has designed a great product to heighten the strength and look of the product. The packaging was simply done using the equipment that is used to manufacture the other fine products of Conglom Foods.

The branding (Action-Cal) fits this product, with the overnight success. Price The price set for Action-Cal has been evenly matched with the competition (Hershey Chocolate Milk). Although the income growth so far for Action-Cal has out succeeded a competitor's product in the first six months, the pricing has been set at a dynamic pricing plan. Conglom Foods uses this model to offer the best value to out customers while still making a healthy profit.

As the growth drops, price-adjustment strategies will be put into place. Place We have placed Action-Cal only in a few selective retailers to watch growth over the last six months. The new plan is to make the product available in three stages: 1. Manufacturer; Wholesaler; Retailer; Consumer We manufacture Action-Cal and then sell it to the wholesaler, which in-turn sells it to the retailer. The consumer then purchases it from their local retailer. 2.

Manufacturer; Retailer; Consumer We manufacture Action-Cal and then sell it directly to the retailer which in-turn sells it to the consumer. 3. Manufacturer; Consumer We manufacture Action-Cal and directly sell it to the consumer. Promotion In the last few months we haven't done much in the way of promotion, but as the growth of the product has climbed, so shall our promoting possibilities.

1. Advertising We plan to start small with the advertising. We plan on starting with the following: A. Radio Commercials B. Television Commercials C. Print. Outdoor Billboards 2. Sales Promotion As we have done in the past with the initial development stage with free samples at retail locations, now we plan to also include competitions, gift coupons, and trade promotions. 3.

Public RelationsConglom Foods has always had a promising way of keeping the public informed. Some other ways of keeping Conglom Foods enlightened is by sponsoring sponsorship of sporting, cultural, educational, and social events is a very effective way of conveying a positive corporate image and gaining exposure. 4. Personal SellingConglom Foods hasn't done much of this in the past. Since our new product is directed towards the tween market, then we should try contacting customers directly in order to generate sales. This method would often be used to generate sales in a Business to Business context as one order could be worth millions.

Telemarketing allows business to use personal selling to attract individual customers. To recap, this is the marketing mix that we suggest that Conglom Foods uses for the new product Action-Cal.