Profit Identification Of Target Market example essay topic
The target market is too small for the company to make profit. The size of the target market should be big enough to be profitable. (e) Consumer behaviors: People seek information related to the purchase of major supermarket categories, but only few actually purchase these categories online. Shoppers will never buy fruits and vegetables unless they can touch and smell them in a real-world store. Also, shopping grocery online required advance organization, and people don! |t usually do that. Therefore, its customers hardly became stable. (f) Strategy: Webvan overbuilds its infrastructure and overspends. Furthermore, it failed to recoup the real cost of home delivery.
High overhead lower its profit and cause the business to fail. 2. How Can the market for grocery products be segmented? Give, at least, ten different ways, each with examples of typical market segments. Include and highlight six ways of segmenting the market that are not given in the text Typical Market Segments: Examples: 1.
Benefits sought Service, convenience, speed 2. Gender Female 3. Family life-cycle Married with children 4. Usage rate Heavy users (Frequency of use) 5.
Occupation Full-time Professional career 6. Needs / Motivations Product, convenience 7. Type of customer final consumers 8. Decision maker Female (usually mothers and wives) 9. Population density Urban 10. Customer relationship opportunity Strong loyalty to the vendor 11.
How the product will be used Daily supply for personal use 3. What are the six (6) most important segmentation bases for a company such as Webvan? The six most important segmentation bases for a company like Webvan are benefits sought, usage rate, family life-style, needs and motivations, population density, and customer relationship opportunity..