Psychological Appeal In The Advertisements example essay topic

First in every advertisement, all sponsors use the female model because they look good and sexy. A sponsor uses the female model to create big impression on the audience and make them buy their product. Models dress well in the ad looking charming and attractive. Sometimes people buy the magazine not just to look at ads but they are looking at models are in the ads.

For example in LOreal advertisement they are using a beautiful female model that is very attractive gorgeous and she looks stylish. In the ad, it says that she worth her hair because she uses the LOreal hair coloring shampoo to color her hair. The biological base of sex appeal used in many TV and magazine advertisements is obvious. Every ad featuring a happy attractive good looking man, woman, or couple is using sex appeal. Sex is used to appeal to both men and woman but in different ways.

For a man the idea is to use an attractive woman to sell the product the subconscious message is, therefore, get product get woman. For a while, advertisers tried using the same technique to appeal to woman, the get the man campaign was widely used in magazines for women. Successful advertisement should cause a buying motive. A buying motive is a need or drive that makes the customer to purchase a product. There are three types of buying motives, the motives are divided into primary, selective and patronage motives. The fist motive is called primary because it is usually the initial motive for the consumer.

The primary motive is based upon need. The consumer is motivated to buy a product because he or she needs it. Though advertising does not always cause this motive, it can do so by presenting a new product in an exciting way. The selective motive is preference for a certain type of product. Advertising also has hidden objectives, which are meant to target customers on a more subconscious level. The advertisers attract customers by providing a solution to the more self-serving needs, those, which go beyond necessity.

Advertisers attempt to sell emotional security, immortality, and a sense of power to the consumer. Other hidden needs of the advertisers are to sell love objects, self ego-gratification, and creative outlets. The hidden objectives achieved by using psychological appeal in the advertisements. According to Richard F. Ta flinger, PhD there are ten psychological appeals that are used in advertising.

A psychological appeal influences a persons subconscious mind and emotions through visual or aural influences. This is done using advertisements, which suggest that the purchase of the product or service will satisfy one of the subconscious desires. The ten psychological appeals are self-preservation, sex, and acquisition of property, self-esteem, personal enjoyment, constructiveness, destructiveness, curiosity, imitation, and altruism. Each of the appeals has either a biological or a social basis as a part of human behavior.

Every ad featuring a happy attractive couple or good looking man or woman is using sex appeal. For a while, advertisers tried using the same technique to appeal to woman, the get the man campaign was often used for beauty products and fragrances. These campaigns though originally successful failed to create loyal customers. The women who purchased the products once almost never developed the patronage motive. Advertising researchers soon found that the women had begun to resent the products when no man was gotten.

The products made them feel self-conscious and inadequate when they could not attract a man.