Services In Monster Com example essay topic

Monster. com Background: Monster. com is an internet site that is offered as an opportunity for job seekers to examine the market for available positions that will match their requirements. This way job seekers can shop around for a job that will be most appealing to them. The site also offers employers to shop around for the best suited employee since there is availability to post r'e sum " es on the site. This site can be accessed by registering with a user id and have password so regular visits to the site can be established. Monster. com was an idea that came to life under the supervision of its creator, Jeff Taylor. Its road to success was ingenious and in the next couple of pages, we will examine the idea behind the success.

Statement of the Problem: The idea started forming when the creator was put under pressure caused by the situation after the mid 1990's recession. Jeff Taylor had started ADION, a niche advertising company the specialized in designing traditional recruitment advertisements for high-tech clients. When the economy started recovering after the recession, the clients were hungry for new material that would offer solution for their problems. Taylor was stuck trying to figure a solution. The second problem was at the time that the idea formed in Taylor's head, internet was just staring out. It was not known and the possibilities it offered was definitely not as wide as it is today.

Many were skeptical of the idea and ADION's clients were getting cold feet and wanted to withdraw. "Consensus was that I had lost focus; in their eyes I was doing 'computer crap'". , Taylor said about the general opinion about him at the time he was trying to launch his new idea. Third problem occurred once the site was being launched.

There weren't enough people believing in it and the site did not draw the attention that was counted on. Measures had to be taken to get the site to attract response to the site. Fourth problem was launching the site globally. Definition of key players and explanation of why they are key players: Most important key player is Jeff Taylor who is the creator of monster. com. Taylor came up with the idea of the monster idea by pure brain storming and he pursued it to the successful position it reached when TMP worldwide bought it. Another key player is ADION, the advertising design company that Taylor started.

This gave Taylor the opportunity to a client al that offered their services on monster. com while it was still trying to make a name for itself. Offices of BBN and the consulting firm of NDA are the ones that helped Taylor understand the complexity and innovation of the internet. The biggest key player that helped monster. com reach its envious position today is the company that acquired it off Taylor. That is TMP worldwide, they are the largest yellow pages advertising agency in the world.

They merged the monster board with Online career center (OCC) and so was monster. com with its superiority born and introduced globally. A sub key player to this is Andy McKelvey, who is the chairman and CEO of TMP. He approached Taylor with the offer to buy the monster board. McKelvey built the firm globally and he was about to do the same with the Monster Board. Decisions that are required to be made: The decisions that are made by Jeff Taylor and others through out the history of monster. com were in response to the needs of Taylor himself, the economy, and the client al.

1. Decisions regarding what kind of an idea to create was needed as his clients pressured him. "For weeks, we'd been trying to come up with something big and different to offer our clients, who were really pushing us for new ideas". 2.

Decision about how to create the idea once it was formed, "I'd been hearing about the internet. I went over to the offices of BBN [a Boston-based engineering firm where much of the design and work for the earliest versions of the internet had been completed during early 1970s] and hung around for an entire day. At the time engineers were the only ones who knew anything about the internet". 3.

How to launch it was another decision to be made. "It was challenging to actually launch The Monster board, because we had to have both job seekers and employer". 4. How to take it global? "Taylor's vision for the monster board as a brand had always been global, because the internet could provide the company global reach". Alternatives considered: The alternatives considered in this case were carried out pretty much.

And they were carried out successfully. Jeff Taylor responded to the pressure of his clients by creating monster. com and he launched it through the internet. The path to that was rather restraining since the site didn't lift off at the beginning. -Some alternatives were to "use" the best clients jobs for free, which they spent high sums on advertising. "We convinced our best [monster] clients to let us use their jobs for free, and then we spent $50,000 on radio advertising to jump start the applicant flow. -Services were given away to many companies as a tool to market their business.

"We gave away our services to about 50 companies". -Advertising through television and newspapers. "But we made sure we had good jobs, we kept doing radio, and we kept emphasizing our brand". -Consideration taken to hire local sales people to develop a client base in major cities. -Acquisition by TMP", TMP Worldwide proposed an acquisition". -To be AOL's exclusive career search site.

"AOL had 20 million members who spent 80% of their time within the confines of AOL. By offering partnership with them [in December 1999], we could go directly to the consumer and greatly expand our reach". Recommendations: "I began to sketch out this completely new platform for matching job seekers with employers". This is a man with a whole new idea that was pitched and accomplished. The steps taken to launch it were risky but wise.

The persistency that was shown by Taylor is admirable. It's hard to offer recommendations to someone that has already succeeded to penetrate an international market. Taylor realized that he couldn't reach the market that was already established by TMP worldwide, since his goals were to be global, the sale was an excellent move. The Monster. com should continue to create sub sections that will satisfy the particular needs of different people.

Once a person has logged on the web and successfully matched themselves with an employer, the need for further assistance will arise. They have opened rooms for help with writing tips, and compensation information, so that should aspire them to concentrate on other aspects of the job as well. Studies of other markets should be helpful. The required criteria by employers from other countries does not match with the American or European ones. Studying these markets and learning what employers are expecting of their employees will help broaden the site's possibilities. Tasks such as resume writing or expected salaries differ among countries.

Sometimes it doesn't just help to announce that a certain company is looking for a an employee. The job seeker may need additional help to be able to obtain that position. It would also help job seekers from other countries to learn more about foreign businesses. Or in case they were looking for employment in other foreign countries, these tasks would make it easier on the individual to apply for it without committing the usual cultural mistakes.

The characteristics- problem and / or decisions- of the case that are uniquely international: The problem that might be regarded upon as international, is the fact that job seekers and employers looking for suitable employees, can be found all over the world. The designs however are positively international. Once an internet site is established, there is no limit to where it could be used from. The problem with that is what country does the site offer it services to. When the monster board was established, it dealt solely with the American market.

It was the job seekers in America looking for at jobs offered by different companies located in the 50 states of the US. But once the acquisition was completed, the site was then formed to suit each one of the countries that TMP was offering it services in. monster. com has already established itself as the number one career helper in many countries, and it yet has plans to enter many more. The AOL deal is another aspect of monster. com internationality. Since Monster. com became the exclusive career search site for all AOL properties, the penetration into foreign markets has continued.

Through AOL, monster. com is able to access people and markets that would not have been possible if they had remained an American private company.