Settlements For Improper Use Of Cookie Information example essay topic

Data Communications " Cookies and their Impact on Privacy" In today's fast paced world of internet commerce it would be hard to accomplish many of the tasks without the creation of "cookies". Since their advent, cookies have been given a bad name and associated immediately with a loss of privacy. In April of 2001 a newspaper article defined cookies as, .".. programs that Web sites put on your hard disk. They sit on your computer gathering information about you and everything you do on the Internet, and whenever the Web site wants to it can download all of the information the cookie has collected". (web) This article could not be any farther from the truth.

Cookies are not programs and do not perform any actions as they sit on your hard drive. According to Netscape, "Cookies are a general mechanism which server side connections (such as CGI scripts) can use to both store and retrieve information on the client side of the connection. The addition of a simple, persistent, client-side state significantly extends the capabilities of Web-based client / server applications". As cookies have emerged to the forefront their association with their user's privacy has become more of an issue as time progresses.

Even though cookies serve an important role in today's e-commerce and advertising industries, it is impossible not to think of them as a breach in user security. There is something about a seemingly forced piece of information being saved on your computer for the use of a computer hundreds or even thousands of miles away. One can only think of one word. Privacy. Who's to say that company's are using the information gathered by these cookies and using them for good. How do I know that you are collecting cookies for your own advertising or e-commercial purposes rather than probing me as a candidate for the ever-present adware?

Do I want vendors to know exactly what it is I usually shop for when I get online? Do I really need to save my shopping time by one or two clicks with the sacrifice of decreased privacy? These are questions that each user asks themselves when we look at our internet security settings or when we are denied access to a site based on our cookie settings. Many companies have been labeled with improper actions concerning cookies. A company named Double Click was forced to reach a settlement in 2002 for improper conduct concerning cookies. Double Click failed to keep their findings private to the companies as well as use the information for strictly commercial purposes.

Double Click is an example of many companies that have been forced to pay settlements for improper use of cookie information. (EPIC, 2002) Though cookies are quickly becoming essential to a pleasurable web experience, users must decide whether the decreased security is worth the benefits. The onus of whether you accept a cookie or not is on the individual. Some of us don't mind the extra clicks to get to what we want. After all, why do we need someone to remind us of what we want or send us extra advertisements? Most people just do not care.

Whether cookies continue to remain a nuisance to the internet community or they emerge as an epidemic in internet privacy; only time will tell.

Bibliography

web, "What is an Internet Cookie?" Electronic Privacy Information Center, "Cookies". web "Cookie.".