Small Coffee Shop example essay topic

For one of my selections for buying stock, I invested into Starbucks, this company has attracted me with their wonders of different coffees, and I knew many others were interested in the very popular coffee company. Starbucks all started 1971 in Seattle Washington. With three men which were Jerry Baldwin, Zev Siegel and Gordon Bowker each of them put in one thousand three hundred and fifty dollars along with a borrowed five thousand from the bank to start up there small coffee shop in pick place market, witch is located in down town Seattle. The name for this company was inspired from the character Starbuck from Moby Dick; this character was a coffee lover. There close friend designed there well known logo. These men never thought of this small company to get large they just thought of it as a small coffee shop.

Out of all three men Siegel was the only one that work at it full time. The men depend on a man named Alfred Peet for there coffee beans but soon then started there own blends of coffee beans. With in a year opening the first store they were able to open a second store. When the 1980's rolled around, it was a thriving company, in the Seattle area. However, the co-founders began to have other interests and were involved in other careers simultaneously.

Despite that, the company was about to undergo a major turning point. A man by the name of Howard Schultz started to pursue an interest in the company. He noticed that the coffee shop had a wonderful environment. He started asking a questions and becoming more and more interested by every moment. He loved how the founders had so much knowledge on the coffee and each blend.

In 1982, Schultz became director of retail operation. This was just the start to a new phase with the company. When Shultz took over, this started the beginning of a new era. He spent all his time at the stores trying to make every thing perfect in every way.

He started with the employees, making the environment so friendly for every type of coffee lover. One of his biggest ideas came from visiting Italy and going to a coffee shop and seeing the idea of a espresso bar. That no longer would it be just an in and out coffee shop, but event and environment that drew many different types of people. This was not going to be an easy thing to open but finally fin 1984 they opened it.

To this day, Starbucks is known mostly as an Espresso bar, few people order regular coffee there. In 1985, Schultz decided to go on to a new adventure. He would leave Starbucks. This would be when Starbucks really pushed for expansion.

The first step was going beyond the Pacific Northwest. In 1987, a store in Chicago was opened this would quickly expand to Portland, Oregon and Los Angeles. By 1991, they had 165 stores. By this point; Starbucks was starting to become nationally known.

This company has expanded to 7,225 stores including over seas. The history of this company has attracted me to invest my money in to there stocks this business is bombing everyday, along with that it is winter time and that many people go for the morning coffee to put a kick in there day and to warm then up. Even though this company didn't earn me any money I still invest my four dollars into their coffee, and in the long run this company could earn you big bucks, so in the future I would still look into this company at that time and most likely invest my money into there stock, for which there daily average volume is 5.5 million. So I think overall this company is a good company to invest in.