Store Author Illustrator Appearance example essay topic

The America Book Association. Co-op Terms for Author Events Per Publisher Publisher Specified Amount Detail Simon and Schuster $200.00 On title purchased specifically for and in-store author appearance arranged by Pocket Books, publisher will make available as an additional co-op advertising allowance and amount equal to 20% (but not exceed $200) of net billing for supporting order (either directly from Pocket Books and / or indirectly through a wholesaler) placed by store at which the author will appear. Penguin Putman Inc. $150.00 The publisher will contribute additional co-op funds not to exceed $150, to support preapprove d promotion for author appearances.

If the cost of the author appearances exceeds the amount given by the publisher, retailers may choose to use their regular co-op funds to pay for additional cost. Hyperion $500.00 Publisher will pay up to $500 to reimburse documented expense in support of author's appearance in retailer's store (over and above retailer's annual co-op allowance.) Any amount over $500 that will account wishes to claim, if documented will come out of the annual co-op pool. Little Brown and Company $300.00 The first $300 in approved cost will be considered direct advertising and will not be deducted from and accounts co-op pool. The remaining amount will be drawn from the account's pool. Warner Books $300.00 The first $300 in approved costs will be considered advertising and will not be deducted from account's co-op pool. The remaining amount will be drawn from the account's co-op.

Retailers may earn additional promotional will be announced during the year by letter from Warner Books Marketing Director. Harper Collins Publishers $200.00 Up to $200 May be earned for each author appearance scheduled by Publisher's publicity dept. This money is to be used for actual expenses incurred in hosting and promoting appearing author. Houghton Mifflin Company $200.00 In addition to their annual co-op pool, retail accounts in good credit standing are eligible with prior approval for and additional co-operative advertising allowance (outside of their calculated pool) to promote approved author appearances.

This allowance will be an amount equal to 20% (but not to exceed $200) of the net billing for one supporting order. Scholastic Inc. 20% For titles purchased specifically for in-store author / illustrator appearance connected with a designated author tour, additional allowance of 20% total (front and back list) will be made available for supporting order placed by store at which author / illustrator will appear. Farrar, Straus & Giroux $500.00 The total allowance for an author event will be equal to the retailer's actual cost for the event, but not more than 10% of the suggested retail price of the supporting order of the author's book purchased specifically for that event or $500, whichever is less. Author-event expenses other than advertising, invitations, brochure, circulars, and posters may not exceed 25% of the allowance claimed..