Target Market example essay topic
506 words
General company description " It's a dog thing!" it's a company that will provide dogs clothing and accessories using the Internet as a selling distribution. Mission statement:" It's a dog thing!" aim to retail and distribute unique customize dog apparel at affordable prices. "It's a dog thing!" always has that perfect gift for your own or someone else's four legged friends. Don't let your dog be wagged behind.
Company goals and objectives: Our goals are to grow in this niche market thus aim to attain a high market share, doing so, will help the company achieve the main goal which is to be a market leader in this field. Our objective is to obtain our annual sales targets and to increase the company's profit margins; this will help us achieve our goal. Another important objective is to meet customers specific needs in order to maintain customer satisfaction and loyalty. Business philosophy: In this business what's important is to stay positive and to liaise together as a team in order to solve any problems that may occur and to make important business decisions. Target market: The target market would be dog owners of all ages. The products will be set at affordable prices for customers that are seeking the lifestyle of the upper class person. (to be continued... this time next week) Products and services Products & Services Wholesale Cost Selling Price T-Shirts (Various Colours & Sizes) lb 8.99 lb 14.99 Vest Tops (Various Colours & Sizes) lb 8.99 lb 14.99 Polo Shirts (Various Colours & Sizes) lb 13.99 lb 22.99 Hooded Tops (Various Colours & Sizes) lb 11.99 lb 21.33 Name Tags (Various Colours & Sizes) lb 1.99 lb 5.99 Crystal Band Collars (Various Colours & Sizes) lb 15.99 lb 25.99 Sparkling Collars (Various Colours & Sizes) lb 19.99 lb 10.99 Leads (Various Colours & Sizes) lb 9.99 lb 29.99 Boots (Various Colours & Sizes) lb 14.99 lb 30.00 Bags (Various Colours & Sizes) lb 9.99 lb 17.99 Necklace (Various) lb 14.99 lb 24.99 Silver Necklace (Various) lb 54.99 lb 75.00 Hair Accessories (Various) lb 0.50 lb 3.00 Tiara lb 7.99 lb 14.99 Bandana (Various) lb 2.50 lb 12.00 All-In-One Bathrobe (Various) lb 15.99 lb 24.99 Bathrobe (Various) lb 17.99 lb 26.99 Shampoo & Conditioner lb 4.50 lb 9.99 Perfume lb 3.00 lb 7.50 Dental Kit lb 3.99 lb 9.99 Beds (Various) lb 20.00 lb 55.00 Customisation (Various Design) From lb 5.99 Engraving lb 2 Per Letter Marketing plan Market Overview: Market size The UK market for pet accessories was lb 296 million in 1999.
An increase of 36% since 1995 but in 2003 the market size is over lb 400 million. Despite the contractions in the number of dogs the market for products aimed at dogs and their owners is still healthy. Market Share Pet accessories account for 14% of the total UK pet market, with estimated market value of lb 547 million in 2003, an increase of approximately 3% from previous year.
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