Three Car Dealerships example essay topic

For this project I decided to visit three car dealerships and make my observations. The first dealership that I visited was Westboro Auto Exchange, which is a small used car dealership that sells a variety of cars. The second dealership that I visited was Duddie Ford, which is a large dealership that sells mostly new midrange priced American cars and trucks. The third dealership that I visited was Foreign Motor West, which is an average size dealership that specializes in selling BMWs. Upon arriving at Westboro Auto exchange there was no other customers and I couldn't even find any one to talk to. As I was about to leave I man yelled to me and I turned around to see a man running down a set of stairs from a house next to the lot that I assume must have been his.

He seemed to be some were between the ages of 35 to 40 and he was dressed very casually. He asked me if I was interested in buying a car and I told him that I was just looking around. He then asked me if I was going to buy how much was I looking to spend? I replied by telling him between 12 to 15 thousand. He then took me around the lot and showed me all the cars in that price range and pointed out every little detail about each one. I kept thinking to my self if this guy new I was only here for an assignment he would probably kill me.

The lot was very well maintained and the cars were laid out in a very aesthetically pleasing manor. I think this was not just by coincidence I think this man new what he had to do to attract people to his dealership. After leaving I felt very pleased with the way I was treated although it would have been nice if he was there sooner and had been dressed a little nicer but overall it was good. After leaving pleased from Westboro Auto Exchange I decided to go to Duddie Ford. It was a relatively nice Saturday so there were a lot of people at the dealership. Most of the potential customers were families looking at new cars.

The lot was a little crowded with cars and was not very well organized. It looked like they had just had a new shipment delivered and didn't have anywhere to put all the cars. After about 20 minutes of looking around I finally was approached by a salesperson, which was understandable considering how busy they were. The man who approached me was some were between the ages of 50 to 55 and was dressed very nicely in a suit. He asked me if he could help me with any thing. I replied by telling him that I was just looking around.

He handed me his card and told me if I had any questions to just find him and he would be happy to help. The service wasn't all that bad and the atmosphere wasn't horrible I would recommend that they spruce up the lot a little. The next place that I went to was Foreign Motors West. They specialize in foreign cars mostly BMW. The lot was maintained very nicely and the cars were set up very nice.

There weren't too many people on the lot. The people that were on the lot were mostly middle aged men that where there by them self but some were there with there wives or maybe girlfriends. I was only there for about 5 minutes before an extremely well dressed man approached me. He asked if he could help me and I told him that the lease was almost up on my car and I was just looking. I don't think he believed me.

The funny part is that it was true. The one place I was actually looking they don't want my business. He wasn't telling me anything. I had to ask him all the questions and all I was getting was simple one-word answers. I was really getting frustrated. I guess I should have expected it but for some reason I thought it would be different.

I was not pleased with way I was treated. I have to give them a plus for the way they have the dealership set up but the service needs to change.