Used Analysis And Inference example essay topic

Case: Odwalla The name "Odwalla" does not only represent for the high quality and healthy product, but it also reminds us about the value of the business ethics. Odwalla, Inc. faced an unforgettable crisis in 1996 from causing the death of a baby and the illness of several people. If this problem happens to other companies, they usually deny for the guilt and do not take any responsibility. Unlike typical business, Odwalla took full responsibility and tried their best to solve the problem. Its good intention paid off.

At the end, the situation got better because people realized how hard the company tried to fix everything. This is a very good lesson for every business and for us. Odwalla executives and employees used many critical thinking skills to help the company got through the crisis. In chronological order, these are some examples about what they did. When Odwalla executives got a phone call from Washington State health reported about the illness causing by their juice, they decided to recall all apple juice and carrot juice-based product. They used Inference to conclude the situation.

That call only told them the patients had consumed the juice. No one knew about the real reason of the incident. They also used Analysis to make a decision to recall because when they looked at their values: honesty, integrity, and respect, they realized what is the most important thing for them. The second action the executives, Greg and Stephen, took was doing the interviews as many as they could instead of using lawyer or spokesman to do that. The critical skills they used were Interpretation and Analysis. Greg and Stephen knew the people would feel better if they heard the information from Odwalla executives, and the interview was very important because it was the way not only to communicate, but also to express the feeling directly to the public.

After the first two actions, the company tried so hard to find the cause of the incident. Odwalla provided Food and Drug Administration (FDA) access to all of their operations and procedures. Their goal was finding the way to avoid any type of food safety problem in the future. This showed how open-minded and truth seeking they were. They accepted they had problem and truly wanted to get to answer.

They used Self- regulation to improve themselves. Odwalla knew if they wanted to reintroduce their juice to the market, they had to make sure nothing could contaminate in their juice. Therefore, they studied until they found the technology called "flash pasteurization". They gained trust again from their customer with this technology. This is Systematic thinking. They used reasons to draw the logical conclusion.

They also used Analysis and Inference to get those reasons. Odwalla used critical thinking to get through their crisis successfully. Every action they took they used at least one of the six cognitive skills that comprise critical thinking. In business world, executive has to make a decision fast and effective all the time, especially in crisis. Thus, we should practice our critical thinking skill as much as possible because when that moment comes, we have to respond it immediately. If we have the strong skills, we can find the best solution for the problem..