Verizon Wireless Online Dsl example essay topic

Level of planning paper In 2000, the Prime co Wireless submerged, and emerged as Verizon Wireless; the need for speed was gaining momentum. Verizon Wireless Online DSL, digital subscriber's line, is the number one telecommunication industry appearing in the FORTUNE Magazine; it has listed as the most Admired Company. Hay Group Fortune Magazine. The founder of Verizon Company is Darby Checketts; he was a man with a vision. This fast speed company under the CEO, Chairman, leadership of Ivan Seidenberg, has grown into an internet king. There are over 208,000 employees at the Verizon Online DSL Wireless Company, with an upward of $13 billion dollars a year in technology, it has 2.7 million share owners and services billions of customers in communities all over America and the World.

At least a 100 million people are connected by Verizon network everyday, whether at home, at work or on the go. Women Warriors has discovered in their research the highlights, accomplishments, and opportunities of Verizon to improve their customers lives in six areas that make up Verizon approach to corporate responsibility: Ethic and Governance Service and Innovation Empowering Employees Promoting Community's Growth Protecting the Environment Partnering with Communities Strengths & Weaknesses Strengths and weaknesses are essentially internal to the organization and relate to matters concerning resources, programs, and organization in key areas. Strengths & Weaknesses are internal to the business and Opportunities & Threats are external. Verizon Communications Inc is one of the world's leading providers of communications services. With a diverse work force of more than 208,000, Verizon has four business units.

Domestic Telecom serves customers based in 29 states with wire line telecommunications services, including broadband, nationwide long-distance and other services. Verizon Wireless owns and operates the nation's most reliable wireless network, serving 42.1 million voice and data customers across the United States. Information Services operates directory-publishing businesses and provides electronic commerce services. International includes wire line and wireless operations and investments, primarily in the Americas and Europe.

Strategic Planning Process Strategy is define as the continuous, iterative planning process, which focuses on Keeping an organization competitive in its environment (Miller & Dess, 1997). Strategic planning is complex, laborious, and time consuming. Accordingly, an organization must allocate resources and time to the strategic planning process. (Strengths Verizon strengths are its resources and capabilities that can be use as a basis for a competitive advantage.

Verizon business strategy is to archive a sustainable competitive advantage such as. Cost advantage Differentiation advantage Verizon is able to deliver the same benefits as the other communication companies, but a lower cost, (cost advantage) or deliver benefits that exceed the competing products (differentiation advantage). A competitive advantage enables Verizon to create great value for its customers and good profit for itself. Weaknesses As an employee working at Verizon there, weaknesses are the ability to maintain and keep customers happy...

Verizon is bad at keeping schedule and getting things done when promise. Example customer order DSL service was told that they qualify for DSL. Once the order is place and the field tech run a manual line test to qualify the phone line they find out that the customer is too far out and cancels the order. No one inform the customer that the order is cancel. When the customer calls in to check the order status they find out that the order is cancel. Not informing customer of what is happening is one of Verizon biggest weaknesses in my option.

Opportunities Part of Verizon strategy is to capitalize on opportunities in the large-business, education, and government markets. Verizon partner with other companies like MSN offering MSN premium free to Verizon DSL customer. Verizon also collaborate with modems and routers companies like West ell and Linksys, the newest partner is. The latest modem that Verizon now sends out to new and old customers is made by it's a modem router with USB support and is wireless. By being partner with these companies, Verizon capitalize on all opportunities to make profit. Threats Verizon is a very dominant phone service company offering services that range from basic home telephone lines to a fast connecting internet service.

Although Verizon is one of the top companies for DSL online service, it is not the only company offering this similar type of service. One major threat to Verizon like any other company is competition with other companies such as Comcast. Although there is a difference between the types of internet service, each company is offering it is important for Verizon be ahead of the game and their strategic plan to remain successful in such a fast competitive market for online service. The main idea of strategic planning is to accomplish a specific long-term goals and strategies for an organization. Because there is so much competition, Verizon has to invent new technology and innovative ways to improve their online service and offer the consumer a service that no other company can offer at the present. Verizon was one of the first companies to offer a service for costumers to connect to the internet faster using a Verizon location that cannot be breech ed by internet solicitors other than Comcast whose internet service is connected through a television cable.

It has also eliminated the use of occupying a phone line such as the dial up modem AOL used to offer who can not keep up to the connectivity standards of Verizon. This opened the door for other companies such as America Online (aol) to step up their antics and offer a faster service. Besides the threat of competition, there are many other threats such as structural changes may be occurring such as size growth. As the company expands its services, it will have to expand in the number of employees it has to hire and calculate the cost for each employee in areas such as payroll, benefits, computers, and other needed technology (computers, phones, programs). The company also has to take into consideration the marketplace such as economic or social factors for customers or demographic issues because Verizon cannot offer service to some areas. (From your source Elise) As with any other company, Verizon will always have to have a strategic plan if it wants to remain in the competition and remain as one of the main providers of great internet service.

"Our goal is not to report our progress or a regular basis but also to initiate a dialogue, within Verizon and with our communities, about who we are, what we believe, and where we " re going". (Ivan Seidenberg, Chairman, CEO) Verizon Online DSL owns and operates the nation's most reliable wireless network, servicing 43.8 million voice and data customers across the United States. Conclusion: Verizon Wireless by all counts is at the top of its communication chain and reasonably price. Women Warrior Inc has dissected this company from the inside out, as of today, the company seems sound and is steadily growing.

In the stock market world and in the everyday world Verizon Wireless Online DSL keeps its name in the media as much as possible. This team member is confident that the battle for wireless network and speed will continue into the next millennium. Verizon is a powerful communication company that will be around for a longtime. The SWOT analysis provides information that is helpful to Verizon when matching resources and capabilities to its competitive environment in which Verizon operates.

Verizon DSL Strategic Planning Process Establishment of Mission, Vision, and Goals Analysis of External Opportunities and Threats Analysis of Internal Strengths and Weaknesses SWOT Analysis and Strategy Formulation Strategy Implementation Strategic Control

Bibliography

Bateman, T.S. & Snell, S.A., (2004).
Management: The New Competitive Landscape (6th ed.) New York: McGraw Hill Company. Miller, Alex, & Gregory G. Dess (1996).