Young Mans Car Breaks example essay topic
287 words
The two adverts I have chosen to study is the "AA" advert and the "Citroen" advert. I chose these two adverts because they are adverts that are quite different, but are based on the same thing: cars. The AA advert is advertising roadside assistance for your car if it breaks down. The basic story of the advert is that a young mans car breaks down at the side of the road.
He signals for help but no-one stops, until a work van pulls up. The men in this work van say to him "Do you need any help?" , and naturally the young man replies "Yes", but is put back down to earth when the men hit back at him saying "Well join the AA then". They laugh and then drive off. A female voice then commentates saying the usual "only lb 44 per year".
This is ironic because the young man whose car broke down bought a pair of jeans for that price. So the advert is basically saying: buy a pair of jeans or get top quality roadside assistance for your car. The colour scheme through the scenes in which the young man is on the road side is very dream and dark. This is so that it makes the situation that the young man is in look more dire than what it is. It's like if it's a sunny day, you feel happy. If it is a rainy day, a lot of people feel really sad.
So in this advert they chose to use dark colours to make the situation look even worse than it is. In this advert.
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