Your Local Bally's Total Fitness Gym example essay topic

Bally total fitness originated as an average health and tennis club in 1962. Who would have thought they would be where they are today. Like many other major companies sometimes it pays to be in the right place at the right time. Today they are one of the major companies in a 14 billion dollar health club industry. "They are the third biggest health care chain behind Curves for women and the YMCA". Currently they have around four million members and 420 facilities.

They currently have operations in 29 states including Asia, the Caribbean, and Canada. You may be wondering why you don't see that many Bally Fitness Clubs; the reason for this is because they run the business under 6 different names. The other clubs they own include "Bally Total Fitness, Crunch Fitness, Sports Clubs of Canada, Pinnacle Fitness, Bally Sports Clubs, and Gorilla Sports". Bally total fitness currently employs 23,500 staff members, 6,700 group instructors, and 3,500 personal trainers. These numbers are including the clubs they own that are under different names. What many people don't realize is Bally's Sports clubs is only apart of the company.

Along with fitness centers they also have their own products. They have an extensive line of exercise equipment ranging from medicine balls to free weights. However it does not end there they also have a full line of supplements including weight management products, performance supplements, and energy enhancers. There exercise equipment is only available for sale online however there supplements can be purchased at super markets and nutrition stores. It is not uncommon today to see companies misstate their earnings. As we know this is an illegal activity that has put companies under such as Enron.

This is not something that makes your company look good and is not worth getting caught for. Well "Bally's got into the mix in early 2003 when they were forced to restate their earnings for the current period". Their stock price collapsed and needed help in a hurry. They decided to get a new CEO which was a well traveled man known for reviving companies.

That man was Paul To back, he knew something had to be done quickly, so he decided to come up with new advertising efforts in 2004. Those advertisements proved to be extremely successful and they will continue these same types of advertisements in 2005. During this time they have also created strong partnerships with some of the biggest companies in the world. These companies include Gatorade, Kraft, Pepsi, Unilever, and Colgate. Here at Bally's we are trying to attract males and females ages 18-40.

We feel that this group of people is the most self conscious and they are interested in getting into shape. However in this direct mail campaign we have decided to target the northeast part of the country. In this region we will advertise heavily in the suburbs in the cities, because this is where we feel we will get the most responses. Along with targeting an audience of 18-40 we would like to offer it to middle class people making a minimum of 35,000 a year. By doing this we hope to get serious inquiries, and not people that come for a month and leave. Bally's Total Fitness is a full service health club offering a wide range of many different amenities such as, aerobics, basketball, boxing, child care, circuit training, dance, elliptical training, free weights, group cycle, kick boxing, martial arts, locker rooms, nutrition program, personal training, physical therapy, plate loaded machines, pool, racquet ball, running track, sauna, snack / juice bar, spa, stair climbers, step aerobics, treadmills, weightless program, women only section, and yoga.

There is no other franchise of gym's that offer as many of these services. This is why Bally's Total Fitness has an advantage over its competitors. A few of their competitors are Gold's gym, 24 hour Fitness, Sports clubs, and local gym's. Bally's mission statement is "to be your total fitness resources by providing quality service and outstanding faculties to help you achieve results YOUR way".

They sure do offer many facilities and the part that they say "YOUR way", is because there are nay different types of people who join Bally's for different reasons. This is why the company offers many different types of classes, meal plans, and exercise programs. The classes that they have are beginning, advanced, and expert. They say to spend 2 weeks on classes at beginning level then 3 more weeks at advanced, then to go to expert. Most of the time they have the same trainers for each class so that you get a relationship with the trainer. The meal plans that they offer are for people who are dieting and tell them to eat any where between 1200 to 1500 calories a day, and then they have meal plans who are trying to gain weight and build more muscle where they say to eat between any where 2500 to 3000 calories a day and to consume 1 gram of protein for every pound you weight is very important to gain mass.

The different exercise programs they say to follow when losing weight is to do a 10 minute warm up, 30 minute of cardio activity at 55%-75% of predicted maximum heart rate, 5-10 minute cool down, followed by stretching for 10 minutes. For gaining mass they say to do as many reps as you can do with the most weight you can lift and go down weight and do the same amount of reps as you do with the most weight and repeat till you have a very hard time. Try to keep it between 3 sets with 8-10 reps at a time. Bally's personal training believes that getting fit and attaining a healthy weight requires a program that combines both exercise and proper nutrition. What and how much a person eats combined with body composition and high energy workouts determine the success in achieving and maintain weight and fitness goals. When you have a personal trainer on your side, he or she will take you through a dynamic personal workout, proper nutrition plan and provide coaching to balance your body.

The dynamic personal workouts are designed around you and your personal goals do more then motivate you to come into the gym. These trainers are experts at blending exercise, nutrition and support to help you reach your goals and maintain results. So if you are tired of doing it alone, or know that you need extra accountability, look to your Personal Trainer to guide you every step of the way. Bally Personal Trainers are a team of certified fitness professionals committed to providing knowledge, motivation and creativity so that you achieve maximum results. They say to think of your Personal Trainer as your teacher, coach and advisor. He or she will get you started and keep you motivated along the way toward reaching your weight loss goals.

They will also give a meal plan that fits what is best for the results that you wish and will help you achieve your goals. Having a trainer at Bally's they say that if you follow their meal plan and do what the ask of you when it comes to working out you will see results in 30 days guarantee. This phrase grasps the attention of the reader if they are seeing this in the mail or if they are reading it in a magazine, or if they hear it in a commercial. When looking at Bally's as a whole it seems as if they have a good market strategy and they have been a well known and growing business. By offering many different programs and having one of the best training programs of all other gyms they have a hugh competitive advantage.

The quality of the actual gym's products and service is nicer then any other gym around. They also have a very good web site that easy to use. From having being a member I would recommend joining or at least trying a 30 day trial. You can go to web and sign up for a free trail membership or you can go to your local Bally's Total Fitness gym and just asking to have a trial period.

If you need to find where your local Bally's total Fitness gym is located you can use the same web site. This is why I feel that they have a very well deigned web site.