Your Organization's Customer Value example essay topic
316 words
Critical Thinking is convergent or "judgmental" thinking, where the mind discovers a common attribute, expressed as a word or phrase, which is shared by more than one idea or concept in the population of ideas being considered. These emerging attributes describe the "glue" that connects the associated ideas. Put another way, the associated ideas are "judged" to belong to a particular class or category, described by a new idea representing a shared attribute. Customer Surveys We go beyond measuring customer satisfaction, to assess your organization's customer value add. Through this process, we identify how customers perceive your organization, why do they choose you, and more importantly: Are you intentionally attracting the customers you get? Our Customer Feedback helps you identify the specific attributes of your product and services that are most important in the minds of your customers.
Then, we focus on how consistently and competitively are you delivering on the key attributes. The American Customer Satisfaction Index identifies five key variables leading to sustained customer satisfaction and loyalty. Our Customer Value Map shows how the five key variables contribute to customer satisfaction, retention and loyalty. According to our research, Product and Service Quality, Percieved Value and Customer Needs / Expectations all contribute to an initial level of customer satisfaction. Excellent Product and Service Support combined with efficient Complaint Handling increases the likelihood of repeat customers. Customer value is created as customers compare the overall value received from your organization against other available options.
More on how Customer Feedback helps organizations defend and grow in the market. Your managers will have an increased awareness of customer needs and make better informed decisions about customers. You will find these measures so valuable that they become part of a scorecard tracked and reported on a regular basis. Next: Turning Survey Feedback into Action.
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