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  • Consumers Perception Of Foreign Made Products
    3,475 words
    In order to provide the Chinese home appliance manufacturers consortium with assistance in achieving their goal of improving the "Made in China" image, our first objective was to accurately define the perception of products that are "Made in China". In particular, to determine whether or not "Made in China" has a negative connotation in the U.S. marketplace and if so, to better understand the contributing factors to this perception. First, we conducted secondary research consisting of a review o...
  • Lanc Ome Perfume Tresor
    911 words
    The second direct competitor to Chanel is L'Or " eat, the world's largest manufacturer of high-quality cosmetics, perfumes, and hair and skin care products. Although L'Oreal the company doesn't manufacture a perfume it owns the brand Lanc^ome that produces Tresor a perfume that rivals Chanel. In the chart below, it lists the US female fragrances brand share by value from the 2002 Table base data. The chart shows how the Lanc^ome perfume Tresor, Estee Lauder and Chanel are in relation to each oth...
  • Relation Between Brand Loyalty And Consumer Satisfaction
    1,745 words
    Introduction A company's main question in relation to selling their products or services use do be: , , How do I get people to buy my product?" Nowadays companies still greatly appreciate the answer to this question but they have also realized that getting customers is not the only thing they need to do. In today's rapidly moving world consumers don't stick with products for life. Advertisements and an increased feeling of independence have created consumers that will switch brands or products a...
  • Core Black Decker Brand
    1,373 words
    Question 1: B&D leads in two product segments, but trails in the third. Why? Answer: It seems from the case that there are several reasons why B&D leads in Professional-Industrial and Consumer product segments, but trails in the Professional-Tradesmen segment. It is also clear from the tests performed by Black & Decker that their products were at comparable, or even better at some cases, quality. Branded as Home Tools: It appears that professional-tradesmen did not want to use the same tools tha...
  • Importance Of Global Brand Strategy Brand
    9,011 words
    1'Taking A Brand Global: Ten Steps To Success'; I. Introduction: The Importance of Being Global strong global brand is a powerful weapon. These days, however, it may also be an indispensable one, even as the economy challenges our faith in brands to deliver a profit. According to Interbrand's 'World's Most Valuable Brands 2000'; study, for example, although Amazon's share price has declined, its brand value has increased by 233%. On the other hand, international power player Coca-Cola, although ...
  • Designer Brands Like Louis Vuitton
    1,229 words
    Kotler, P. (2003). Positioning and Differentiating Break Free From the Product Life CycleYoungme Moon Harvard Business ReviewSummaryA company must differentiate itself from others during the product life cycle by creating an image that demands attention and fosters unique brand awareness. Louis Vuitton is a company that continuously rejuvenates itself and has maintained a highly coveted brand for 150 years. A $1,000 monogrammed Louis Vuitton handbag is in such demand that it has spawned a multi-...
  • Brand Loyalty
    1,193 words
    Brand Loyalty" Brand loyalty-that certain something that makes a consumer keep buying over and over again-is an elusive quality. It begins with the consumer's preference for a product on the basis of objective reasons-the drink is sweeter, the paper towel more absorbent. The brand name is the customer's guarantee that he / she will get what they expect" (Fisher). As far back as companies go the main question asked when selling their product, how can I get people to purchase my product? This is s...
  • Brand Name Across More Product Lines
    2,208 words
    Branding Strategies: From Creation to ExtinctionOutlineI. Introduction II. Choosing the Brand NameA. Take a Stand. Narrow the FocusC. Beware of Brand Inflation. Expand the Business. Advertising the Brand NameA. Logo Sizes. Attention Getting 1. Research 2. Mention the Product 3. Show the Product 4. Show the Name and Logo 5. Call Attention to the Logo 6. Headline Company Names 7. Use Theme Line sIV. Brand-Building. Build Brand without Mass Media 1. Let Brand Strategy Drive the Business Strategy 2....
  • Low As Heinz Products
    3,285 words
    Heinz marketing SWOT PEST and Five forces Executive Summary. M.C.G. Company Heinz is the most global U.S. based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the company's portfolio besides Heinz itself, Star Kist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties. The Company was founded...
  • Oscar Mayer And Louis Rich Brand
    1,099 words
    Problem: One of the key issues faced by McGraw is that there is a large gap between his projections for next year, and what the manager's are promising him. His goal is to obtain a 15% increase in the operating income from his division (OM, LR and NP). The managers are projecting a decrease of 5.2% from the current year. In absolute terms there is a gap of $27 MM in the projected divisions operating income. If McGraw were to keep his A&P budget the same as last years, he would save $32 MM over t...
  • Lvmh's Growth
    1,591 words
    LVMH: Diversification Strategy into Luxury Goods Strategic Issues By 2002, Moet Hennessy Louis Vuitton was the world's largest luxury products company, enjoying annual sales of 12.2 billion euros. LVMH carries the most prestigious brand names in wine, champagne, fashion, jewelry, and perfume. Upon entrance of this luxury product industry, LVMH was aware that they produced products that nobody needed, but that were desired by millions across the world. This desire in some way fulfills a fantasy, ...
  • Band Aid And Coke
    382 words
    Kleenex (R), Band-Aid (R) and Coke (R) all marketed their brands too well over the years. To many, every tissue is a Kleenex (R), and every small plastic or fabric bandage is a Band-Aid (R). On the other hand, people may refer to all (or perhaps only the dark) soft drinks as Cokes (R), but that company enjoys a high level of customer loyalty that other common brands do not. Building the Brand The opposite side of well-known brands is that consumers readily differentiate product classes between b...
  • Tommy Hilfiger Brand Identity
    1,789 words
    Consider Naomi Klein's (No Logo) claim that brands have now become the product be a discussion of two examples of advertisement that appeal to contemporary ideas of lifestyles In order to discern if 'BRANDS' have become the 'PRODUCT' we must first evaluate where brands have come from and what infact a brand entails. Branding is commonly mistaken to be advertising, however advertising ironically is very much a major part of the branding process. Branding is an essential part of the company, infac...
  • Production H M
    327 words
    I am a bobo and you? Several times a year you can see H&M in different advertising campaigns through out the world. The advertising is used to inform customers about news from H&M regarding women, men, teenagers, kids and cosmetic. H&Ms advertising is designed to be clear and simple. It shows the latest fashion and the price of the goods. H&M's marketing is very influential and H&M is trying to convey a positive and wholesome image with healthy values. H&M's policy is that the people appearing i...
  • Registrable As A Trade Mark
    507 words
    Protecting your Brand One of the main legal ways of protecting a brand is by trade mark registration. But not everything you might think of using as a brand is registrable as a trade mark. The requirements of the current Trade Marks Act 1953 mean that in the right circumstances the shapes of packaging, colours, sounds even smells as well as the more conventional words and logos may be registered as trade marks. This amounts to recognition by the legal system of something you probably knew alread...
  • Business To Consumer Commodity Products Industrial Commodities
    2,270 words
    BRANDING OF COMMODITIES: HIDDEN ISSUES AND PERSPECTIVES " A brand is not an icon, a slogan, or a mission statement. It is a promise-a promise your company can keep... This is the promise you make and keep in every marketing activity, every action, every corporate decision, every customer interaction". Kristin Zhivago", Business Marketing" SHIVA NI GUPTA EXECUTIVE SUMMARY The inimitable nature of the consumer market has necessitated the need for a fundamental and radical change in the strategic a...
  • Colgate Toothpaste Under The Oral Hygiene Products
    1,240 words
    First of all I would like define the term, product. The word product qualifies a marketing concept. A product is more than a person, place or thing. Nothing is more important to a marketing strategy than the? product concept? A product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need; it includes physical objects, services, persons, places, organizations, and ideas. In fact, finding the right product concept is one ...
  • Positive Effect On Product Sales
    1,778 words
    In the era of competitiveness, every company is going to increase profits by boosting their product sales. In fact, it is universally acknowledged that product sales can be affected by a number of factors such as advertising, sales promotion, personal selling and public relation (PR). Nonetheless, one of the most significant sales' influencers is packaging design. It has been used as a crucial marketing tool in order to establish a proper product image and positioning, induce consumers to try th...
  • Strategic Advantage In Your Brand
    1,420 words
    In order to create effective, impact ful marketing plans, you need to: - on the one hand, have a clear idea of the trends and issues going on in the market that have implications for your business, - and on the other hand, have a clear understanding of where you want your brand to be positioned in the market to best take advantage of, or minimise the impact of, those global trends and issues. Let me just say at the outset, that this is not rocket science. However, in the everyday mad, rushed wor...
  • Branding Fresh Meat
    641 words
    The U.S. fresh-meat industry has historically been an unbranded market segment, but in recent years, according to The Wall Street Journal article "Meat Industry Launches Campaign... ", there has been a trend among several industry producers such as Tyson Foods, Inc. and Hormel Foods Corp. to begin branding fresh-meat. What is the value of branding for the $60 billion fresh-meat industry? Branding supports at least two of the industry's current goals: to promote and sell a new class of fresh-meat...

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