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  • Sta Green Into The Market
    816 words
    SummaryOverviewThe company Hydro Can is planning to launch a new type of lawn car product called "Sta Green". They have hired a consulting group called "Stone Age Marketing Consultants" to create a marketing plan to launch there new product. They can't decide between launching the product to the consumer market or the commercial market. So research is conducted on both markets to determine where the product should be marketed to. The Product The Sta Green is a chemical fertilizer created to impr...
  • Number Of Consumers In The Market
    679 words
    1. (a) The types of market segments currently existing for the Hummer in the consumer market are generally men with household incomes varying between 200 and 300 thousand dollars per year. Most of these men already own two or three cars. More doctors will purchase Hummers than lawyers. This market segment consists mostly of entrepreneurs as opposed to corporate conformists. (b) The types of market segments in the business-to-business market are mostly associated with the government / military / ...
  • Presence Of B D Consumer Product Line
    3,368 words
    1. FINDINGS Black and Decker's DeWalt line has been so successful in the USA that it is now the standard for both the Professional-Industrial and the Professional-Tradesman market segments. Nolan Archibald, Chairman, President and CEO of Black and Decker (B&D) saw the potential in 1994 to increase the companies market share through worldwide sales of B&D products. While the company had a definite presence in the European Consumer Power Tools market segment, it lacked penetration in the Professio...
  • Marketing Opportunity To The Food Industry
    780 words
    Individual Project 11. Given the trend in obesity among American consumers, which industries stand to benefit the most? Why? Given the obesity issues in the American consumers, the food industry has benefited from this trend. Under the Societal Marketing Concept organizations have to balance company profits, customers' wants and the society's interests. The problem is to determine what is best for the society in this case. Because there is a difference between short term consumers' wants and lon...
  • 3 2 Market Research
    2,600 words
    1. Introduction 1.1 Purpose The purpose of this report is to get all of the management employees of Proton in all of the departments outside marketing to familiarize with what marketing is and also to show its importance in the company. 1.2 Background Proton is the biggest Malaysian automobile manufacturer. Proton automobiles are available in many countries such as China, Singapore, Australia, Algeria and United Kingdom. Proton has commanded the local automotive market, and will continuously dom...
  • Consumer In Control
    359 words
    A Consumer Driven Economy In the past, marketing has been based on a stimulus and response method, where marketers would send out stimuli in the form of advertising and promotions to receive a specific response in the consumer's behavior. Today, marketers have discovered an alternative way to communicate with their consumers called sense-and-respond. A sense-and-respond model is where advertisers sense what consumers are saying they want, through their behavior, and the marketers respond as prom...
  • Strategies In Global Marketing
    1,226 words
    A large percentage of the international consumer behavior and market segmentation literature has focused on the most effective means by which consumers in multiple markets can be understood and those markets organized for successful operations. One of the assumptions in much of this literature is the existence, and increasing influence, of global consumers whose social and cultural differences are overshadowed by their similarities in terms of psychological consumer tendencies. This paper will e...
  • P T Segment B D
    1,156 words
    Background Black and Decker (B&D) is a pioneer in portable power tools. In 1991, it is a $5 billion in sales company with 29% of these sales coming from Power Tools and Accessories. B&D is the world's larges producer of power tools and the U.S. market overall leader. Problem Statement B&D has a strong market share in the consumer and industrial markets, but is weak in the P-T market as it is currently experiencing decreased market share. In this segment, B&D is not generating profits and, at the...
  • Needed Business Information About Consumer
    412 words
    Marketing is the basis to business. Even though it is very expensive to do all the research necessary for a good marketing strategy it is worth it. Marketing can make or break a company no matter what the product is. If the advertisements relate to a buyer the consumer will by it. Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and dispo...
  • Marketing Environment Financial Publics
    2,097 words
    Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organisation objectives. Marketing has many ways that products are sold. It includes advertising, selling and delivering products to people. Marketers try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general exposure in the media world. The process of develop...
  • New Approach To The Telephone Marketing Issue
    597 words
    Due to the speed of technological advances nowadays, it is increasing difficult for anyone to predict the marketing strategy for an electronic device. As for telephones today, they are becoming more and more sophisticated in both capabilities and application of these capabilities. A potential buyer is nevertheless confronted with decisions - cordless or non-cordless, caller ID or no caller ID and so on. Well, by analyzing this market through an economist's point of view, the quality of product a...
  • Customer And An Adequate Marketing Mix Strategy
    795 words
    Marketing Mix: The term marketing mix is used to describe the all the options available to the marketing manager in order to market a particular good or service. It is often referred to as the 4 P's (i.e. Product, Place, Promotion, and Place) The Product Variable: This aspect of the marketing mix deals with researching consumers' product wants and designing a product with the desired characteristics. This is a very important element of the marketing mix because it directly involves creating prod...
  • Successful Brand In A Stagnant British Market
    588 words
    McDonald's, What Does It Mean to You? McDonald's Corporation has held a prominent position in the fast-food market for much of its existence. A person would be hard pressed to find consumers who would not readily recognize the famous golden arches, as the company has expanded its market globally. However, as global consumer tastes shift to a more heath-conscious public which cares less about "super sizing" and more about "slenderizing" the popular burger chain has been experiencing a drop in sal...
  • Consumer Decision Making Process The Marketer
    2,011 words
    Introduction Selecting perfume is a rather prejudiced process. Given that a brand and its image are highly respected internationally, the acquisition for its newly launched perfume depends upon an individual's preference of scent. Waiting for consumers to approach, test and smell, be satisfied and pay for it is neither desirable nor affordable. A marketer certainly has some more to do. The following paragraphs illustrate how a marketer of a luxury cosmetic, from defining his target customers to ...
  • Us Military And The Consumer Market
    2,121 words
    1 Introduction This study provides a market positioning assessment for the Hummer, a product of AM General. Section 2 of this document contains an analysis of the strengths, weaknesses, opportunities, and threats (SWOT) of AM General. Section 3 provides an analysis of the alternative market segments that may be pursued for the Hummer. Section 4 provides a brief assessment of market sizes. Section 5 draws conclusions and makes recommendations for the marketing mix for the Hummer. 2 SWOT Analysis ...
  • Consumer Experience In Permission Marketing Programs
    2,374 words
    Godin (1999) has proposed a new idea- permission marketing. Here, consumers provide marketers with the permission to send them certain types of promotional messages. This is seen as reducing clutter and search costs for the consumer while improving targeting precision for marketers. This paper makes three contributions: First, a critical analysis of the concept and its relationship to existing ideas in the marketing literature is discussed. Second, a taxonomy of four models used to implement per...
  • Low For Pc Market
    813 words
    Abstract As the stock market continues to crash, aggressive marketing and sleek products by the by PC manufacturers are attempts to set the stage for a strong aggregate performance by PC market. The PC price slicing war currently raging between PC manufacturers is being used to cause market share shifts, and help to tempt consumers ravaged by economic recession to buy more of the product. The present PC demand is bugged down by prevailing recession. Analysts believe that the market will rebound ...
  • Marketers Towards A Customer
    2,425 words
    'Over the past century there have been three changes in the orientation of marketing: distribution, selling and brand management. The Internet is consolidating the fourth stage of marketing's evolution: marketing as managing individual relationships with customers' (Doyle 2000). Since the heydays of mass marketing in the 1950's, through the decades to the twenty-first century, marketing thought has pushed for smaller and smaller groups of consumers as market targets (Schiller 1989 cited by Golds...
  • Web Internet Resources About Consumer Behaviour
    625 words
    The dawn of new millennium has pushed the world into the age of an unprecedented velocity where loads of information travel at supersonic speeds over great distances which has left no sphere of human activity untouched. The cyberspace has also changed the way of doing business where consumer reigns supreme. Today no business, irrespective of its size, can remain indifferent to changing consumer demands. It was in this backdrop a seminar titled 'the impact of consumer behaviour and marketing dev....
  • Cultural Consumer Behavior Theory
    1,212 words
    Introduction In recent decades, Asia has been home to many of the World's most dynamic markets. The region now represents 25 per cent of the world economy and about 50 per cent of the world's population. It is for this reason that few international companies can afford to ignore Asia as a marker to primary importance, despite the crisis that hit parts of the region in 1997/98. Western firm's without a presence in the region often fail to perceive the opportunities they miss in Asia to generate s...

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