Marketing Information essay topics

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  • Mkis Support For The Marketing Management Process
    4,943 words
    MkIS support for the marketing management process: perceived improvements for marketing management Type of Article: Survey Evaluates which information included in Marketing Information Systems (MkIS) has been important in providing support for the marketing management process. Also analyses what improvements in marketing and sales have been realized by implementing MkIS to support the marketing management process. Furthermore, investigates, in more detail, what operational MkIS sub-systems have ...
  • Source Of Marketing Information For Producers
    972 words
    Status of National and Regional Marketing Intelligence and Development Systems in Jamaica (A) Role of the Ministry of Agriculture in terms of Marketing Intelligence, Trade Facilitation and Quality Assurance Marketing Intelligence The Ministry of Agriculture acts as a source of both primary and secondary information in the form of published materials and public documents for companies and individuals involved in the marketing of agricultural produce. Much of the marketing intelligence information...
  • Market Research Information
    932 words
    This paper will identify what I learned from the following two websites identified as the following: web and web following questions are posed and will be answered in this paper. 1) What did you find that surprised you? 2) How are they different? 3) How are they the same? 4) How might these two market research sources help a company develop a marketing mix? 5) What might each of the 2 sources tell you about consumer behavior in your area. 6) How reliable is the data when using it for market rese...
  • New E Marketing
    1,197 words
    Like dusting powder on fingerprints, new e-marketing tracking tools are out now that make vital information visible. Certain tools and feedback loops can show e-marketers which content customer segments are interested in by disclosing viewing patterns, which are then automatically turned into rich, detailed reports that clearly define customer trends and preferences. Placing value on learning is not an easy thing for companies to do, but it's critical for evaluating the true return on investment...
  • Chrysler's Information System
    1,030 words
    Problem Definition In this case, GM took the strategy called "shotgun" that implements a high information technology and had spent a lot of money on information technology, but it was not centralized and standardized to reach every department and employee of the company. In other words, the information system was not linked together and standardized, which kept information from the employees so they were unable to make efficient and effective decisions. One of the symptoms that GM faced in the p...
  • Information Systems For Focused Differentiation
    1,570 words
    If we look at how the industry has progressed in past century i.e. from Early Mechanization to Steam Power & Railways to Electrical & Heavy Engineering to Ford Type Mass Production to Information & Communication to mass customization to Holistic (Cook 2000) we can infer that as companies become more global the complexities of managing and delivering, quality and on-time at the right cost become an important issue of the millennium. Through his competitive forces model, Michael Porter tries to co...
  • Primary And Secondary Marketing Research
    768 words
    Introduction Primary Marketing research is a technique of collecting customized, original information from potential consumers that shows their buying behavior, preferences, and behaviors concerning certain products or services. Secondary marketing research is gathering information from existing sources such as figures, reports, the Internet, or demographic data. The objective of this paper is to illustrate primary and secondary marketing research and how it can benefit my organization. The prim...
  • Selective Disclosure And Its Regards To Insider
    814 words
    Selective disclosure is the practice of disclosing nonpublic information about a company to a few select individuals such as securities market professionals and holders' of issuer's securities both of which may trade on this information. For example Company A. holds a conference meeting with a few select individuals (analysts, market professionals, etc) and reveals pertinent nonpublic information. These same select individuals act upon this information prior to the actual public announcement mak...

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