Coca Cola Company example essay topic

John Pemberton, an Atlanta pharmacist who invented coke made out of a combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make this wonderful drink. Later carbonated water was added to the syrup making it known as Coca- Cola. Frank Robinson who was John Pemberton's bookkeeper and close friend named the drink Coca-Cola. He sold a portion of his company to Asa Candler, and after Pemberton's death the remainder was sold to Candler. He was forced to sell because he was in a state of poor health and was in debt. He had paid $76.96 for advertising, but he only made $50.00 in profits.

Candler bought the whole company for $2,300, he had achieved a lot during his time as an owner of the company. The Coca- Cola Company within four years has made a soda fountain drink available in all states. In January 31, 1893, the Coca-Cola formula was patented, and Candler opened the first syrup manufacturing plant in 1884. The coke formula has once been changed and introduced as the New Coke, which consumers rejected. The original recipe was soon brought back as the Coca-Cola classic. The company had soon acquired Mad Ricer Traders, makers of teas, gourmet sodas, juices, and more and was dominated by the rival Pepsi Company.

Since it's beginning in the spring of 1886, Coca-Cola has grown to become the most recognized trademark in history. Operating out of more than 195 countries worldwide, it is the most popular beverage on earth and is enjoyed over 773,000,000 times daily. The Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of non -alcohol beverage concentrates and syrups. The Company and its subsidiaries employ nearly 31,000 people around the world.

The strategy and missions are best characterized as global marketing and local manufacturing. However, the global marketing approach has been changed to local marketing because of the differences in consumer demands and experiences. The Company will keep growing its core brands while also leveraging its distribution system to capture other growth opportunities in the ready to drink non-alcoholic beverage category. The Community would be ensure that the Company is a respectful corporate citizen and participates as an integral part of each community.

The Company provides value to the customers through every consumer purchase through superior customer service and through great value creation programs. The Coca-Cola system business model delivers value to the Company and to its bottling partners. The Company recognizes the value of its associates and remains focused on ensuring it has the most talented, creative and motivated people throughout the world. The mission is to maximize share owner value over time. The Coca-Cola Company targets only cola drinkers of all ages, but not health conscious people are targeted. Consumers will have different experiences, given their personal preferences and location.

The Coca-Cola is adjusting its approach so that it can tap into these differences and provide the appropriate marketing activities and beverages to connect with consumers. Its "think local and act local approach to marketing allows to adapt communications to fit local circumstances. The Company wants to provide consumers with beverages to fit their different life styles and life stages.