You are welcome to search the collection of free essays and research papers. Thousands of coursework topics are available. Buy unique, original custom papers from our essay writing service.

18 results found, view free essays on page:

  • Products Of The Coca Cola Company
    3,705 words
    Company History Dr. John S. Pemberton in Atlanta, Georgia invented Coca-Cola in May 1886. During the first year, sales of Coca-Cola averaged nine drinks a day, adding up to total sales for that year of $50. Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day. The Company is the world's leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups. The Company and its subsidiaries employ nearly 31,000 people...
  • Th Beverage Category Pepsi Cola Company
    2,736 words
    Summer of 1898, a young pharmacist Caleb Branham looking for ways to attract people to his pharmacy invented the beverage now known around the world as Pepsi-Cola. After the first advertisement the sales of the new soft drink began to go up. Knowing the importance of good distribution system Pepsi was one of the first to switch from horse drawn transport to motor vehicles. Throughout its existence Pepsi adjusted its marketing strategies trying to keep up with the social and economic conditions o...
  • Contour Bottle For The Coca Cola Company
    3,431 words
    History The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted the formula in a three legged brass kett...
  • Curve Bottle For The Coca Cola Company
    1,746 words
    Coca-Cola What started out being a nerve and brain tonic and a medical elixir with the help of society over the last one hundred and ten years has turned into over 50 billion dollar business. Now as one of the largest companies in the world the company is operated by Robert Goizueta. The companies' first operator was Dr. John Pemberton who was an Atlanta pharmacist, who mixed the formula in a three legged brass kettle in his backyard on May 8, 1886. Pemberton mixed a combination of lime, cinnamo...
  • Coca Cola In Popularity Of Its Drink
    602 words
    In the late years of the 19th century, a new industry was getting born. An industry that was to become established as a major player in the market later in the next century - the Soft Drink industry. Today it is dominated by two main competitors Coca-Cola Co. and PepsiCo, Inc., and a number of small soft drink producers. The Coca-Cola company rapidly evolved to a giant soft drink producer in the beginning and mid-20th century using a successful marketing strategy. Being the first to introduce an...
  • Ads And Coca Cola
    1,046 words
    Coca Cola was created by Pharmacist Dr. John Smyth Pemberton. He developed the formula for the famous soft drink in his backyard on May 8, 1886. Dr. Pemberton's bookkeeper, Frank Robinson, came up with the idea for the unique cursive logo that has been the trade mark ever since. On May 29, 1886 the very first ad appeared in the Atlanta Journal: Coca-Cola. Delicious! Refreshing! Exhilarating! Invigorating! The New and Popular Soda Fountain Drink, containing the properties of the wonderful Coca pl...
  • Goods For Coca Cola Products
    698 words
    Australia Blocks Bid By Coke to Purchase Cadbury Beverages The Coca-Cola Company has come under recent fire in most of its international markets. The Chairman Douglas Iv ester has made a bold attempt to buy another soft drink Company Cadbury Schweppes. The Australian Government stepped into the transaction saying that Coca-Cola was becoming a monopoly. Allan Fels, the chairman of the Australian Antitrust body admits that substitute goods for Coca-Cola products are not switched to when the price ...
  • Coca Cola Company
    494 words
    History of Coca Cola Coca Cola a company founded in 1885 by John Pemberton and his partner Frank Robinson has had a historic era in it's growth till 1970 passing through two owners and a number of people, managing it at the top which made Coca Cola what it is today. The company in the early 70's was at its critical stages of loosing its pre eminent position as the No. 1 cola drink in U.S.A. to it's erst while competitor Pepsi Cola. The company was owned by Ernst Woodruff since 1919 and was run b...
  • Coca Cola Employee
    2,375 words
    Coca Cola: Is It "the Real Thing"? Most of us think about the Coca-Cola Company in a positive light because it continues to bring us what is arguably the tastiest soft drink around. One would expect that a company that describes itself on its website as "a company that exists to benefit and refresh everyone it touches" and has been so successful for years would have a corporate culture and code of ethics that matches this image. However, a closer look at the Coca-Cola Company, its corporate cult...
  • Popular Fountain Drinks
    373 words
    In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson. Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted 'Coca Cola' into the flowing letters which has become the famous logo of today. The soft drink was first sold to the public at the so...
  • Pepsi Cola And Coca Cola's Marketing Strategies
    2,574 words
    A Tale of Two Colas: The Cola Wars Pepsi Co. Incorporated and The Coca-Cola Company are the two largest and oldest archrival's in the carbonated soft drink (CSD) industry. Coca-Cola was invented and first marketed in 1886, followed by Pepsi Cola in 1898. Coca-Cola was named after the coca leaves and kola nuts John Pemberton used to make it, and Pepsi Cola after the beneficial effects its creator, Caleb Branham, claimed it had on dyspepsia. The rivalry between the soda giants, also known as the '...
  • Coca Cola Company Resources And Capabilities
    2,317 words
    Coca-Cola (KO) Analysis Coca-Cola Corporation and its Competitors Coca-Cola was discovered as a result of an accident. In 1886 a pharmacist named John Pemberton cooked up medicinal syrup. When he was done, he figured he had created a fine tonic for people who were tired, nervous, or plagued with sore teeth. He and his assistant mixed it with ice water, sipped it, and proclaimed it tasty. They wanted some more, and the assistant accidentally used carbonated water to mix the second batch. Instead ...
  • Coca Cola Enterprises Inc Acquisitions
    1,090 words
    he company's interests to stretch to extravagances such as giving out free drink coupons as a promotional exercise. With oil-cloth banners and streetcar signs, the drink began to sell extremely well. It is not clear why exactly Pemberton then sold the rights to the Coca-Cola formula - he had developed cancer and it is possible that his morphine addiction was now very serious - but in 1887, Willis Venable and George Lowndes purchased two-thirds of the rights. He told Lowndes "I am sick, and I bel...
  • Drinks Of The Coca Cola Company
    971 words
    Swot Analysis of the Coca Cola Company Strengths The Coca Cola Company was found in 1886 in USA. It has been developed for over a hundred years. Its long history can really benefit its business since its brand name has been widely spread to the world. People over 200 countries can enjoy its products nowadays and more than 70% of income comes from outside the USA. The promotion strategy of the Coca Cola Company is excellent. Usually it employs the pop singers and movie stars to be its promoters. ...
  • Family Coca Cola Bottling Company In Longview
    4,998 words
    to do business it is not a easy thing COCA-COLA (R) No. 1 Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Created in Atlanta, Georgia by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was registered as a trademark in 1887 and by 1895 Coca-Cola was being sold in every state and territory in the United States. In 1899, the company began fran...
  • Coca Cola Company
    558 words
    John Pemberton, an Atlanta pharmacist who invented coke made out of a combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make this wonderful drink. Later carbonated water was added to the syrup making it known as Coca- Cola. Frank Robinson who was John Pemberton's bookkeeper and close friend named the drink Coca-Cola. He sold a portion of his company to Asa Candler, and after Pemberton's death the remainder was sold to Candler. He was forced to sell because he was ...
  • Structure Of The Coca Cola Company
    2,192 words
    Introduction The Coca-Cola Company is a very successful and extremely large company. However with their size they are not subject to inflexibility, this is partly owing to an extremely efficiently structured business. In this report the internal structure of the company and ways that it may be improved upon will be analysed. Description of Structure The Coca-Cola Company has a tall hierarchical and fairly complicated management structure. However they, like every other large multinational compan...
  • Guth's New Pepsi Cola Company
    2,597 words
    Caleb Bradham was born in Chinquapin, Duplin County, in 1866. Intelligent and enterprising, he graduated from the University of North Carolina at Chapel Hill, and then entered medical school at the University of Maryland. Unfortunately, his family's financial problems forced him to give up the study of medicine after only two years and take a job teaching school in New Bern. Still driven by his interest in medicine, he left teaching to buy a pharmacy in 1893. Using his personality and salesmansh...

18 results found, view free essays on page: