Companies Use Tv Commercials example essay topic
404 words
Television commercials have the advantage of being broadcast to millions of viewers, and can use camera and lighting techniques as well as sound and picture to appeal to the viewer, unlike radio and newspaper advertisements. In view of the many TV commercials which appear on our screens a memorable commercial needs to have a script and graphics that keep the viewers interest and attention. It should also include information and details about the company or the product it is promoting. The first few seconds of a commercial are the most important part since the first few frames will determine whether the viewer will continue to be absorbed. For a commercial to be successful it does not have to have a long duration. Some of the most successful campaigns have been built on ten second commercials which have left a lasting impression.
Since the objective of advertising is to sell more product or provide information, considerable attention should be given to the opening sequences. Famous people are frequently used to give the product or company prestige, and to appeal to the public, for example the Spice Girls were used to advertise Polaroid cameras, and as they are many childrens idols, the popularity of the cameras increased, and so did sales of the camera. Many companies use TV commercials to advertise a special offer, to target to many people at once how good it is. Different camera and lighting techniques can be used to create different images and portray different things. For example if a building is required to look bigger than it actually is in reality, a tilt up camera shot could be used and special techniques of lighting could also face up to the building. Jingles or songs are used so the viewer can identify with them in ever day life, and remember the television commercial they saw it in, which could possibly result in the viewer buying the product or visiting the shop.
The only disadvantage of television commercials is that they often cost a great deal of money, and usually only large companies use them. Also, it would be a bit pointless to advertise a shop in Scotland to viewers in South West England, so usually only chains of stores advertise. Despite this, television commercials are often the most widely used and best way of advertising chain shops.
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