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  • Commercial Visual Effects
    2,475 words
    According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a pow...
  • Companies Use Tv Commercials
    404 words
    Television commercials have the advantage of being broadcast to millions of viewers, and can use camera and lighting techniques as well as sound and picture to appeal to the viewer, unlike radio and newspaper advertisements. In view of the many TV commercials which appear on our screens a memorable commercial needs to have a script and graphics that keep the viewers interest and attention. It should also include information and details about the company or the product it is promoting. The first ...
  • Phrase How Ya Doin
    749 words
    The commercial, 'The Bug,' is an advertisement for Budweiser beer. It takes place in a barroom that is long and narrow, typical of such an establishment in any city neighborhood. The bar itself is on the right of the TV screen, with the required mirror on the wall behind it, and assorted bottles on the counter. The over-all color of the place is dark with a typical wood bar and the colors beige and green, in various shades. In the opening shot, the bartender is setting up drinks on the counter, ...
  • Obvious Group Of Commercials
    836 words
    Hey Kids! I know it can be hard but try to remember when we were kids how much we all loved to wake up early on Saturday morning, sneak to the T.V., and watch our favorite cartoons. We loved to do this not only so that we could see our favorite characters go through troublesome dilemmas each episode, but also that we could see what was new on the market and try to convince our parents to spare a few dollars and buy it. This tactic has been used from years upon years and will likely continue occu...
  • Finding A Target Audience
    1,862 words
    1.) On television, a common technique to influence a viewer is to flash messages or images for so little time, that it almost seems like a flicker that really never happened. Ways that this has been used is by flashing images that are pleasing to the eye, like a flashy color, or maybe even a picture with sexual innuendo. The cheapest technique, usually used by people, like car salesmen, is to ask the viewer a string of questions, which we all know will have the answer "yes". By doing this, the c...
  • Dress And Drink Pepsi
    298 words
    "The Joy of Pepsi " Britney Spears. Everyone knows who she is. So, of course, Pepsi chose her to be their ticket to obtain more Pepsi drinkers. After all, it is the soft drink of the new generation, right? I choose this commercial because it is obviously overt in the sexual tones for men and influential for the new generation (young girls and boys). This commercial is influential in almost any generation. This commercial is enjoyable for young men and older men, because Britney is dressed to "im...
  • Benefit Of Commercialism
    606 words
    People enjoy deviance and shock value so much, that even before any studies on deviance and media sales were used by the media industry, any newspaper in the early 1900's could tell you that crime and bad news sells more papers than good news will (Fox, p. 112). In fact in the early 20th century, many papers would make up fake stories of horrible acts and scandal committed only to sell more papers, also known as yellow journalism, until this was deemed as illegal. Channel 1, the education channe...
  • Very Useful Metal
    784 words
    ELECTROPLATING The problem was to discover which electrolyte is the best. An electrolyte is a liquid you electroplate in. Water, vinegar, and vinegar with salt stirred in it were the three electrolytes used. Which is the best electrolyte for copperplating a nickel Is there a difference between these electrolytes or are they all the same Electroplating is the process of coating with metal by means of electric current. When electroplating is really used it is more complicated than the process used...
  • T V Commercial
    597 words
    Sun Micro System's DOT Sun Micro Systems, a Tech Giant, always seems to persuade its audience through powerful logical persuasion. In this T. V Commercial they have used Informal Logic and Common Sense almost flawlessly. It's the commercial's simplicity that appeals to the audience. The Commercial starts with a soft music. This music tends to grab audience's attention immediately through its soothing and magnificent sound. The commercial tries to convey a simple but powerful message. It states a...
  • Use Of Nike Products In Golf
    1,158 words
    ? Sex Sells? Rich Advertising Advertising? Sex Sells? Rich Eis on is yelling this as he is running around in his speedo on the set of Sportscenter. Sex and well know people are common in advertising because people like sex and want to be like the stars. Sex is used in all sorts of advertising such as billboards, Television, magazine, newspapers, and radio ads. Famuos people are used to promote products and entice people to visit restaurants and stores. Companies promote their products using a wi...

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