Obvious Group Of Commercials example essay topic

Hey Kids! I know it can be hard but try to remember when we were kids how much we all loved to wake up early on Saturday morning, sneak to the T.V., and watch our favorite cartoons. We loved to do this not only so that we could see our favorite characters go through troublesome dilemmas each episode, but also that we could see what was new on the market and try to convince our parents to spare a few dollars and buy it. This tactic has been used from years upon years and will likely continue occurring for the simple reason that it works. Businessmen in the marketing know that kids will see the latest and greatest thing and insist to their parent that they must have it.

And with a little persistence and maybe a temper tantrum or two, they usually get it. Sometime commercials will appeal to not only the child, but also to parents because they can see the new toys that they are able to buy for their kids. Because there is always a constant demand for new toys, there will always be a entrepreneur trying to make money by creating a product, and market it in the way of commercialization. It is a never ending cycle which will always occur as long as there is T.V. because it is how they make their money.

It had been years since I had woken up early on a Saturday morning to watch the "early bird" cartoons so when we were told to pick a show I knew what it would be, HEY ARNOLD! HEY ARNOLD! is played on NICKELODEON in the morning each day of the week. HEY ARNOLD! is a cartoon about a group of young kids that live in the city and go to school together. A similar theme that many kids can relate to.

I used to watch this show as a kid and I knew that they still played it on KICKELODEON so I woke up at the same time that I used to watch it, 7: 00 a. m., although it was not on until 8 a.m. it was okay. I sat down from 8 o'clock until 9 and watch two episodes of the show. When I thought about what commercials I would see I had a pretty good idea. Sitting down and watching them proved my ideas correct. Before I sat down to watch the show I made a list of types of commercials I thought would be on just to see if I would be right. In my list I included commercials promoting new toys like dolls for little girls and toy cars for little boys, movie previews showing what will be out soon in the theatres, and I also thought I would see commercials for food like cereal, etc.

After sitting through the show and commercials I found my hypothesis was pretty close. I could group almost all the commercials in three different groups. There were three obvious groups of commercials. The most obvious group was the group where the commercials were aimed directly at the child. These were easy to pick up in that the commercial you could see kids playing with the product, and you could see how much fun they were having. In these commercials the announcer would use such words such as newest, best or coolest.

These were used to make the child want that product. Another obvious group of commercials was the group aimed more towards the parents of children. In these commercials they had products that would be used by parents. Such things included Tylenol kids, diapers, or other travel companies that had deals for the whole family. They also had commercials for things such as upcoming sporting events, upcoming local attractions like fair and such things that are intended for the whole family. The last group of commercials was the group that just had random commercials that could not be attached with a particular audience of the show.

There were commercials for law firms and things like automobiles. I was not sure why they played because they didn't match the target audience of HEY ARNOLD! It is a known fact that commercials are the #1 means of selling a product. A lot of the reasoning behind this is simply that it works. If entrepreneurs can make their product seem irresistible to little boys and girls then most likely they will buy the toy and they have made their money. Aiming towards kids could be easy.

I think this is because a lot of parents get tired of hearing their kids ask for the same thing over and over so they give in and buy it. Children always find a way to get what they want, and marketers know it.