Introduction Of The Gui Apple Computers example essay topic

Many modern businessmen and computer industry analysts view the 1976 turn down of Apple Computers offer by IBM as the most irrational thing that the management of IBM could ever do. The management board, and especially the direct supervisor of Stephen Gary Wozniak, who together with his partner Steven Paul Jobs invented Apple 1, the first of the Apple computers now known as Macintosh, did not realize the potential of the employees proposal and idea. The situation that occurred almost 30 years ago is of a particular interest to us, because basing my reasoning on the example of Apple I will examine the interesting concept of cause and effect which is very often found in the history of humankind development and often marks the turning point of it. When I thought about writing this paper I decided to get familiar with the history of Apple, for there are indeed many interesting facts about the company and the founders of it themselves. First of all, I admire Stephen Wozniak and Steve Jobs, who upon the turn down of their offer did not fall into despair but instead found additional strengths within to input all of their will and ideas into the development of their creation. It is because of this turn down these two people decided to quit their jobs, sold their belongings, and it all was done for the sake of creating the first 50 pieces of Apple 1, which were later sold for 600 dollars per computer.

The creators realized the potential of their invention very quickly. They understood that the concept is quite new in the market and decided to go public in 1980. At this time the stock markets recorded a record growth of shares at 1700%. This step allowed the company to raised the funds for the future development of the company. The overwhelming success of Apple Computers gave birth to the development of the computer industry in a whole. The former potential business partner International Business Machines decided to introduce the rival computer called IBM Personal Computer (IBM PC).

Up to this date the two models, which are now far away in technological development from their predecessors, compete in the sphere of high technology products. The appearance of the IBM PC triggered the new approach in overall computer engineering. Released January 24, 1984 Apple Macintosh featured a revolutionary Graphics User Interface, compared to the DOS type of interaction with the computer, GUI allowed the user to be absolutely unfamiliar with the principles of computer operations and programming and still freely operate the PC. However the history of GUI is a bit deeper than seems at the first sight. After the rejection of Apple by IBM, the company has signed the agreement with Xerox Company, which at that time was heavily experimenting with the technologies that later lead to the creation of GUI. Following the introduction of the GUI Apple Computers suffers from series of internal management conflicts.

First, Steve Wozniak leaves the company, later the appointed director of Apple John Sculley, former president of Pepsi Co, pushes Steve Jobs out of the company and makes a decision that later costs the company the first place in the market. Mr. Sculley allows Microsoft to copy some parts of the Apples GUI for the future development, in their turn Microsoft promises to develop software for Macintosh computers. As the result of this deal the world famous Microsoft Windows appears. Looking deeply into this operating system, we can discover that Windows is nothing more than just a copy of the main Macintosh operating systems basic principles with only difference being in the design of its appearance.