Sony Pictures Digital And Sony Electronics example essay topic

Competitive AnalysisSonyFinancial Status and History Revenue growth same as industry average Likelihood of Entry or Retaliation The first digital cameras for consumer use were the Apple Quick Take 100 (February 17th, 1994) and the Kodak DC 40 (March 28th, 1995). Sony entered the imaging market with their first digital camera, the CyberShot Digital Still Camera in 1996. In April of 2001, Kodak announced its first digital photo printer. In August of 2001, Sony announced its first digital photo printer (was smaller and more lightweight than Kodak's). Sony is in a different industry than Kodak.

Sony belongs to the Audio / Video Equipment Industry where Eastman Kodak is in the Photography Industry. Sony, however does manufacture photographical tools. Based on the two companies' history, Kodak will likely continue to have a larger selection of electronic photography products, but Sony will continue to develop similar products, often "improved" versions of Kodak's original products. web by Mary Bellis web ProfileNobuyuki Ide i - Chairman and Group Chief Executive Officer Strong background in international marketing Degree in Politics and Economics Leading Sony into the digital age and developing Sony's brand imageKunitake Ando - President Engineered Sony's re-entry into the personal computer market (VAIO) University of Tokyo School of Economics Worked for Sony's A / V Products and Established Sony Prudential Live Insurance Howard Stringer - Chari man and CEO of Sony Corporation of America Oversees Sony Pictures Entertainment (parent of Columbia Picutres), Sony Pictures TV, Sony Pictures Digital and Sony Electronics, Inc. Worked for 30 years as a journalist, producer and executive at CBS President of CBS Works in entertainment web mgm nt. shtml Strategic Capabilities Assesment Scenario Analysis Components of Competitive Intelligence Future Objectives and Current Strategy " Transformation 60 Program" Undergoing Structural Reform Cutting fixed costs by reducing 9000 jobs Reducing production / distribution /service points by 10% Reducing the number of suppliers and building strategic partnerships Reducing the number of parts Rationalizing non-production costs Continue to strengthen Electronics Convergence Strategy Converge technology and resources in home and mobile electronics -- -customers can use them interchangeably Invest in semiconductors and key devices to differentiation and added value CMOS Image Sensor and CCDs to achieve higher resolution / image quality really focus on converging technology and resources and focus on adding value and differentiation Strengthen Demand and Supply Chain management web ke iho/20040519/7 c 000000 c 5 t 2-att / sony 2004 strategy. pdf Sony is investing $60 B in 2005 and 2006 to build new production wings that will focus on semiconductors that enhance imaging.

Sony and Samsung have entered a cross-licensing agreement that will allow mutual usage of the companies' patent portfolios. web plans to consolidate various business segments to accelerate and market the development of next generation devices and entertainment. Assumptions Based on Sony's current and future strategies, Sony assumes customers will perceive added value when A. Imaging is improved (better LCD displays, etc.) and B. Sony's products can be used interchangeably (the convergence of Sony Electronics' and Sony Computer Entertainment Technologies. Sony is also assuming that many of the products they have produced in the past are reaching maturity (VHS, DVD Players, Analog Personal Audio, etc. ).

These products that Sony classifies as "Maturing Categories" once made up over 50% of sales in 2002. Sony is assuming customers will be moving towards purchasing products they classify as "Strategic Categories" (including digital photography, camcorders, etc. ). They project the products in the "Strategic Category" will make up over 70% of sales by 2006. web files / webcast /2003/nov 03/sony/. pdf Households will move even more in the direction of being high-tech in both function and entertainment.

Ken Kuta ragi, COO of home electronics feels Digital CE is the new driving force of next generation technologies. His model of tomorrow's home has Projection TV, IP Camera, Flat Screen TV, Digital Sound, Remote Commander, Electronic Pets, etc. Optical / Wireless Broadband network between all home electronics Semiconductor is the heart of all the future's technologies. Semiconductor will also help Sony's products to be used together. Capabilities Experience w / the electronics side of the business Products in home AND mobile electronics Can integrate all products and allow them to work together Companies and facilities globe-wide Vast horizontal product portfolio can be effective marketing tool Access to product placement in their entertainment businesses Place digital camera in on of their movies Great corporate organization with a strong level of diversity among management On Demand Service Financial Analysis.