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  • Sony's Market
    3,216 words
    Sony's current financial difficulties are tied into its corporate culture which were stated over 30 years ago. With such a large multinational corporation, greater planning and more use of strategies should be pursued. Sony could start with the implementation of a new mission statement, with profit and benefits of the company tied more closely to everyday operations. Internally, the four forces, the management, the designers, the production and the marketing should achieve better communication a...
  • Workforce Of The Sony Corporation
    367 words
    History: In January of 1958, the already well-known and successful Japanese electronics company, Totsuko, adopted "Sony" as it's new corporate name. This new name, "Sony", was an original brand name that was originally applied on Totsuko products. Even though Sony is well known for being a leader in audio-visual electronics and information technology for consumers at home, they also have reached out to larger businesses worldwide. In 1978 they formed Sony Broadcast Ltd., which focused on providi...
  • Sony's Period Of Establishment The Marketing Approach
    1,975 words
    Morita was born in Nagoya, Japan, in 1921 the son of sake brewers. In 1946, he helped start Tokyo Tsushin Kogyo KK (the Tokyo Telecommunications Engineering Corporation) with Ibuka. They had $375 and space in an abandoned department store, shelled by bombs in the war. The company quickly built Japan's first tape recorder, but it was big and bulky -- not a product destined to propel the company into the limelight. Then, in the 1950's, Ibuka and Morita got a license from Bell Labs to build transis...
  • Sony Corporation Company Information Sony
    432 words
    Sony Corporation-Company Information Sony was founded in Tokyo in 1946 by engineer Masaru Ibu ka and Akio Morita, a physicist. They started the company with 20 employees repairing electrical equipment and attempting to build their own products. The company's success started in 1946 when Sony launched Japan's first transistor and the first "all-transistor" radio in 1955. In the more than 50 years since the company first began trading, it has grown from 20 employees to over 160,000 people around t...
  • Sony Pictures Digital And Sony Electronics
    765 words
    Competitive AnalysisSonyFinancial Status and History Revenue growth same as industry average Likelihood of Entry or Retaliation The first digital cameras for consumer use were the Apple Quick Take 100 (February 17th, 1994) and the Kodak DC 40 (March 28th, 1995). Sony entered the imaging market with their first digital camera, the CyberShot Digital Still Camera in 1996. In April of 2001, Kodak announced its first digital photo printer. In August of 2001, Sony announced its first digital photo pri...
  • Electronic Pets As Sophisticated As Aibo
    962 words
    INTRODUCTION The Japanese have again burst into the technology industry with the introduction of their newest product, Aibo, the robotic pet dog. Aibo is a Japanese word short for "companion", and it also stands for Artificial Intelligence Robot. This creature is able to navigate its environment and respond to changes. This highly innovative idea began back in 1994 when Toshi T. Doi, Sony Corporations lead engineer, enlisted an artificial intelligence expert named Masahiro Fujita to formulate a ...

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