Younger Men Like Many Other Beers Ads example essay topic

A good commercial is like a master chef's recipe. Add the right ingredients and everyone will love it. By definition a commercial is, "an advertisement broadcast on radio or television". (Merriam-Webster) I'll pretend that I never heard that definition because to me a commercial is simply money.

If effective, then the product sells. When a product sells; a company makes more money. It's that simple. In today's society, everything revolves around money. This is why it's vital to put effective ads out in the media for consumers to view daily. If your ad doesn't have the right ingredients, then send it to Emeril Lagasse so he can, "BAM, Kick it up a notch!" by adding some of the "six C's".

For the seventh consecutive year, Anheuser-Busch's advertising and marketing department has put out the number one rated commercial during the Superbowl. Directed toward light beer drinkers, this year's ad specifically promotes Budlight. Set up in an airplane, anxious skydivers await for the ok to jump. The ad is connected towards younger men because younger men are doing the jump. The first man jumps without any trouble and the instructor tells the next man it's his turn. It's apparent that he's very nervous because he refuses to jump.

Trying to coax him even more, the instructor says, "Not even for some Budlight", holding up a six-pack. He then throws the 6 beers out into the open sky, hoping the skydiver will follow in pursuit of the cold beer. Instead, the pilot of the plane leaves his controls, runs to the open door, and jumps without a parachute to retrieve the Budlight. The target line says, "Fresh, Smooth, Real. Budlight.

It's All Here". The captioned tagline used here is fine. It is short and sweet, but still clear. As a whole, this advertisement works. Its clear and doesn't beat around the bush or confuse its audience.

Everyone who sees this add knows what the product is. The ad targets the credibility of the drink. Anheuser-Busch is saying hey, if a pilot will jump out of a plane for this beer, it must be pretty damn good stuff. The directed audience is younger men, like many other beers ads. This specific commercial does not contrast other beer products. They have other commercial out to combat their biggest competition, Miller Light Beer.

This commercial's main goal is to connect with its viewers, rather then to put down the competition. It doesn't need improvements and overall the ad was compelling and made me want to grab a brew. The goal of the advertising and marketing department of any company is basically to make consumers buy your product. One product that is relatively expensive but has been selling at record rates over the past 5 years is a World Series of Poker (WSOP) buy in ticket. The price: $10,000 dollars. Last year's number of entrants: 2200.

If you do the math, that's $22 million dollars worth of prize money which means the WSOP entry ticket is selling almost as well as Viagra at a senior citizen home. Currently airing on the ESPN network is a commercial promoting the WSOP. This tournament is the only one of its kind so there is no contrasting involved in this commercial. The creators of this ad must be familiar with the 'KISS' theory. There are no celebrity poker players involved, no actors or professionals, just one guy whose name is Mike. Mike is just an average guy and that's exactly who the message is connected towards.

Average guys who like to play poker. The past three tournament winners have been amateur players, so clearly this ad is talking to guys who think they could be the next champion. Unlike most ads, there is not a captioned tagline to sell the product. Interestingly enough, not saying anything in this commercial is the whole idea. The poker play, Mike, is read different situations by someone not shown on the camera. Mike stands as still as a statue and doesn't react at all.

By not reacting he is promoting a good poker face to all those average guys out there who want to be the next millionaire. Simpler is better and no changes need to be made for this ad to work. The ad is funny, therefore compelling to me. It was low budget and still able to get the point across very clearly. The ad is credible because for the 2005 WSOP, they have received over 8000 applications to register. Sometimes in the advertising and marketing department an effective method to promote your product is to use a popular coined slogan.

Many people have heard the common phrase, "sometimes life gives you lemons". Normally this is something a person would say when they are having a bad day or things are going their way. Red Lobster's ad team cleverly took this slogan to promote their product. The captioned tagline for this commercial was, "When life gives you lemons, put them on our lobsters!" The pictures on the screen show deliciously cooked lobsters ready to serve.

The ad is connected towards any seafood lovers. The lobsters looked so good, that as a viewer I became hungry. If that's not effective and compelling advertising, I don't know what is. This add doesn't contrast other sea food adds. They are hoping that viewers will feel the same way I felt, and want to try their lobster before anyone else's.

If I could add to this commercial I would just list one price so consumers know how much a meal would cost before going to the store. The commercial is clear, we all know the product is lobster. The picture in this ad makes it credible. Next stop, Red Lobster anyone? After watching these commercials I felt the sudden urge to go out for a lobster dinner with my friends, come back home and play some poker while drinking a few Budlight. This goes to show how effective three 30-second televisions commercials can be.

The ads were all able to have an impact on me and hold my attention, which is not always the case. It's important to connect to your audience, or else they may already be going to another channel. This means another dollar lost for your company. Like I said, the commercial industry is all about the money. Use the "six C's" effectively in your commercial and your company will be rolling in the dough.