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  • Energizer Bunny Advertisements
    865 words
    Energizer batteries have been equated with long-lasting energy in your Walkman or other battery-operated appliance. 'That damned Energizer bunny' is the cause; he's so aggravating. It seems like that pink bunny rabbit is running across the television screen every other second, it's so annoying. The advertising campaign has been so effective that not only did the company (finally) surpass Duracell in sales, but the advertising company was awarded an Obie (the advertising equivalent of the 'Oscar'...
  • David Duke Ad
    734 words
    Political Television Advertising The least effective ad that I chose I call the Lover's Ad. This is not surprising in that at the time the ad was created, television advertising was in its infancy. The ad begins with a view of two hearts with an arrow crossing through it. One heart is called Ike and the other heart is called Bob. It is about Eisenhower and Stevenson running for president in 1952. The ad contains no musical soundtrack. All sound effects are verbal sound effects. There are no char...
  • Expensive Imported Beer Heineken
    573 words
    Imagine that you are sitting on your front porch on a sunny summer afternoon and you ask for a nice cold beer. Then out of the blue your friend rifles a nice big keg of beer at you, which in turn knocks you backward off of the porch. Here's another image to contemplate. A man tries to force a refrigerator door shut. When he finally thinks he has it shut, the door busts off the hinges and a beer keg rolls out. These two ads for Heineken beer in the new keg cans. These ads end with the catchy phra...
  • Nike's Point Of The Commercial
    818 words
    Title - Shock Treatment Every company that has a product to sell wants to have their advertisements grab the attention of the potential buyer. Companies today are competing at high levels to come up with the advertisements that will be flashy and aggressive so consumers will become interested in their product. However, a commercial or an ad might not get the initial point across or cause many viewers to be confused when they see them. Sometimes, what the company is trying to do might offend peop...
  • Big Dollars For A Super Bowl Ad
    1,624 words
    Every year, millions of viewers from around the world tune in to watch one of the most exhilarating events in sports unfold -- the Super Bowl. The one-game, winner-take-all contest for supremacy in the National Football League has grown into more than just a football game opposing the best teams of the NFL. It has become the premier event for new television advertising. With half of the ten, all-time most watched television events having been Super Bowls; networks are able to sell precious secon...
  • Younger Men Like Many Other Beers Ads
    1,147 words
    A good commercial is like a master chef's recipe. Add the right ingredients and everyone will love it. By definition a commercial is, "an advertisement broadcast on radio or television". (Merriam-Webster) I'll pretend that I never heard that definition because to me a commercial is simply money. If effective, then the product sells. When a product sells; a company makes more money. It's that simple. In today's society, everything revolves around money. This is why it's vital to put effective ads...

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