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  • Bush's Campaign Ads
    1,224 words
    Since 1952, television has played a major role in presidential elections. Television allows candidates to reach a broad number of people, and personalities, to help push along their campaigns. Campaigns help the candidates just as much as the voters. The candidates get to be identified, and known to the voters, and the voters get to hear and see how a specific candidate identifies with their needs and wants. The best way to get this information out there is through the most used form of media, t...
  • Bigfoot And The Jerry Springer Show
    818 words
    Camel Advertisements It's no big secret, the producers of the Jerry Springer talk show knew exactly what would happen when they put the Ku Klux Klan and the Black Panther Party on the same stage. The two groups started fighting and much of the nation tuned in to watch it. In the same manner, Camel Cigarettes Company released an advertisement that parodied that kind of TV program. The advertisement, titled "Bizarre Bigfoot Love Triangle", shows the kind of scene that would be typical in a Jerry S...
  • Show Ad After Ad About Perfume
    1,460 words
    The scent of women It is safe to say that most women like to smell good. Perfume holds the power that woman are what they wear. Women's magazines everywhere show ad after ad about perfume and what she will be able to do once they wear it. However, not all women have the same tastes and interests. In order for perfume ads to be successful, advertisers cannot just use one kind of formula to appeal to attract women. Sporty women compared to high class conservative women probably do not have the sam...
  • One Page Advertisement For The Wisk Products
    394 words
    Internet Ad #11) Tide 2) This series of ads shows all of Tide's laundry detergents which include liquid, powder, powder with bleach, powder with bleach alternative, tabs, high efficiency, and Tide kick. 3) Tide uses a different approach from some of the other types of laundry detergent companies. They devote a separate page to each type of product. Each of these pages shows pictures of each individual type of product (for example the different types of liquid detergents). Next to each picture is...
  • Ads And Coca Cola
    1,046 words
    Coca Cola was created by Pharmacist Dr. John Smyth Pemberton. He developed the formula for the famous soft drink in his backyard on May 8, 1886. Dr. Pemberton's bookkeeper, Frank Robinson, came up with the idea for the unique cursive logo that has been the trade mark ever since. On May 29, 1886 the very first ad appeared in the Atlanta Journal: Coca-Cola. Delicious! Refreshing! Exhilarating! Invigorating! The New and Popular Soda Fountain Drink, containing the properties of the wonderful Coca pl...
  • Ti Vo And Other Similar Systems
    515 words
    Q 1. Because Ti Vo and ReplayTV are shifting the power over viewing behavior from the broadcaster to the viewer, should broadcasters develop their own Ti Vo-like systems? Ans. Broadcasters don't have to develop their own Ti Vo-like systems, however, Ti Vo and other similar systems should support broadcasters by giving them some power or help. This could happen by, for example, helping broadcasters to show different ads to different viewers, according to their interests. Q 2. Should broadcasters ...
  • Expensive Imported Beer Heineken
    573 words
    Imagine that you are sitting on your front porch on a sunny summer afternoon and you ask for a nice cold beer. Then out of the blue your friend rifles a nice big keg of beer at you, which in turn knocks you backward off of the porch. Here's another image to contemplate. A man tries to force a refrigerator door shut. When he finally thinks he has it shut, the door busts off the hinges and a beer keg rolls out. These two ads for Heineken beer in the new keg cans. These ads end with the catchy phra...
  • Last Ad
    893 words
    Is there anything more appealing to a man's senses than beautiful women in tight, revealing dresses Ok, maybe if the women were naked. Ad designers know their target consumers, and how to get their attention. A good ad can put ideas into the reader's head, and influence them to try out the product being advertised. Every aspect of an ad, from the wording through what magazine it appears in, has relevance to selling its product. As I was flipping through the pages of my Sports Illustrated, I came...
  • Back To The Colors Of The Ads
    1,083 words
    In business success derives itself from the presentation of your business (es), or products, to the eyes of the consumer. Advertising is used to promote goods, services, images, and anything else that advertisers want to publicize. It is becoming a major part of mass media. At times we may view it positively, at other times we may just skip or ignore it. In order to attract audience, advertisers use various techniques on their advertisement to make people aware of the firm's products, services o...
  • Techniques Used In Woman Targeted Ads Show
    3,352 words
    82 full pages of the April 2001 Redbook magazine are devoted to selling products ranging from shoes to shampoo. The entire magazine only has only 210 pages. Approximately 6-8 min of every half hour television show is produced by ad agencies. Americans are bombarded with advertisements. We see them everyday in many different forms and through different mediums. Advertisers study America's population through a systematic breakdown and analysis of our likes and dislikes in relation to our differenc...
  • Ads From The Men's Magazine
    2,752 words
    Visual representation of reality, as seen through mass media, is acknowledged by sociologists to be influential in shaping people's views of the world. Our everyday realities are articulated mostly by what we see in the media. The role of advertising in this interpretation of reality is crucial. The target audience's self-identification with the images being a basic prerequisite for an advertisement's effectiveness, makes advertising one of the most important factors in the building of behavior ...
  • Ads With Many Possible Targets And Claims
    1,143 words
    Susan Bordo is a great writer. I say this because I think her propaganda skills are superbly showed in this piece of writing. Through careful selection the ads that she analyzes, Bordo manages to make a convincing argument that all advertisements involving food or image are intended to appeal to women, even ads with men in them. I think this idea is completely ludicrous, but the method used to support her theory is nicely done. Even though I say her writing is good, there is a big problem, propa...

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