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  • 2004 Ata Airlines
    548 words
    On October 23, 2004 ATA Airlines filed for bankruptcy. The Indianapolis-based carrier also said it has agreed to sell its hub at Chicago's Midway Airport to Air Tran, one of its major competitors, for $87.5 million dollars. Like other airlines operating in bankruptcy, Air Tran said it will maintain its full flight schedule and honor its frequent-flier commitments. The tenth-largest U.S. airline by traffic, ATA joins United, US Airways and Hawaiian Airlines in bankruptcy. ATA is the first major l...
  • Southwest Airlines Company
    3,921 words
    The Archetypical Low-Cost Air Carrier: Southwest Airlines Former Student ECON 211 Macroeconomics Embry-Riddle Aeronautical UniversityAbstractThe seventh largest major domestic airline in the United States (US), Southwest Airlines, is commonly known or referred to as a low-cost carrier. Southwest Airlines is the only major airline that provides short-haul, point-to-point service in the United States. In fact it was the first airline of its type ever started; it has become the archetypical low-cos...
  • Continental Airlines
    920 words
    1. Continental Airlines, like other companies in the airline industry, is a volatile organization. However, Continental has many strengths that have allowed it to prevail through tough times and avoid complete ruin. The CEO of Continental Airlines played an important role in reviving the company. His "Go Forward Plan" vocalized the strategy of the company and focused on every aspect of the organization. Continental has a well-defined target market, providing services to upper-class and business ...
  • Section 1 Company Profile British Airways Plc
    7,998 words
    Global Economic There is increasing confidence that the world economy is enjoying a classic cyclical recovery. Global economy is on a recovery path aided largely by the quick end to the Iraqi war, which generated positive outlook among markets and built up business and consumer confidence. GDP growth rate was 0.2% in the first quarter of 2003 in UK, growth rate for the second and third quarter went up to 0.6%, pointing to a growth rate of 2.0% end 2003. Unemployment rate has been decreasing to a...
  • More Boeing Planes Your Company
    10,500 words
    CONTENTS 1. COMPANY OVERVIEW... p. 3 to 4 Company's vision, mission statement and objectives Vision... p. 3 Boeing- Airbus market share... p. 42. SITUATION ANALYSIS... p. 5 to 10 PEST analysis... p. 5 SWOT analysis... p. 7 Boeing Corporate Culture... p. 103. THE BOEING COMPANY MARKETING POLICY... p. 11 to 30 Segmentation... p. 11 Boeing's Positioning and Targeting Strategy... p. 12 Buyer behaviour... p. 15 Pricing strategy in the Boeing-Airbus duopoly... p. 16 Analysis of Major Customers... p. 1...
  • Pension Plans By United Airlines
    738 words
    "UNITED AIRLINES PENSION PLAN WOES" An event in the headlines today that will require human resource involvement is United Airline's decision to most likely terminate all of its employees pension plans due to bankruptcy and turn them over to the PBGC or Pension Benefit Guaranty Corporation. The PBGC is a federal agency that insures traditional pensions in case companies go "belly up". Basically what this amounts to is that United Airlines worker's retirement plans could be cut by up to 75 percen...
  • Companies Against The Southwest Airlines
    3,026 words
    This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes, providing primarily short-haul, high frequency, point to point, low fare service. Through this essay we will see an analysis of the company's advantages and disadvantages through a SWOT Analysis. We will try to localize the problems of the company at the time and in the ...
  • Importance Of Kelleher To Southwest Airlines
    1,114 words
    Southwest has made an organization out of providing low-fare, short haul routes between city pairs. It has concentrated specifically on offering low-fares on all of its flights by maintaining its no frills attitude and high frequency of flights. This has afforded Southwest Airlines with the lowest cost structure in the industry. Southwest has created a niche for itself by flying a network of flights between smaller U.S. cities that average just one hour apart. This has differentiated them from t...
  • Target Market Of West Jet Airlines Ltd
    1,176 words
    The company is constantly attempts to go forward due to the belief that if the company is not going forward, it automatically going backwards (Bergman, 2000). West Jet Airlines Ltd, as a result of such policy has various agreements with Boeing and GEC AS (General Electric Capital Aviation Services) to provide West Jet Airlines Ltd with 36 airlines over the next eight years, which would be both incremental and replacement aircraft depending on the current state of the economy in Canada. The West ...
  • Delta Airlines
    2,610 words
    Delta Airlines Who would have thought that a major airline of today could contribute it's success to Boll Weevil insects that decimated the cotton fields of the south. Some say there would not have been a Delta Airlines at all if it were not for the Boll Weevil infestation of the early 1920's. Even the name came from the Mississippi Delta where the Boll Weevil's plagued many cotton fields. According to the book Delta Airlines by Jones, C.E. Woolman was the assistant district agent working for th...
  • Market Of Air Transport 1
    1,542 words
    1. MARKET OF AIR TRANSPORT 1.1. Market characteristics The air transport sector is characterised by a strong but cyclic growth and an uncertain profitability. During the 1st half of the century, the civil aviation sector developed its activities until acquiring a world dimension and generating a high added value. It became the 1st public transport mean of travellers and goods of great value for the international and intercontinental connections. It is a very sensitive sector to the economic situ...
  • Southwest Airlines Customers
    3,159 words
    SouthWest Airlines Case Study Executive Summary Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while other airline companies are in debt. The information was majority gathered and analyzed from the internet; sources such as "News Week", and "Wall Street Journal". According to the acq...
  • Benchmarking Southwest Airlines And British Airways
    5,155 words
    A Quantitative and Benchmarking Benchmarking: A Quantitative and Qualitative Look at Southwest Airlines and British Airways In today's competitive marketplace, all firms are seeking ways to improve their overall performance. One such method of improvement, recently adopted by many firms, is benchmarking. Benchmarking is a technique used to evaluate internal business processes. In this analysis, managers determine the firm's critical processes and outputs, baseline those processes, then compare t...

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