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  • Firm Develops Its Advertising Strategy
    558 words
    " As a firm develops its advertising strategy, it must consider three factors: - The message they want to convey- the media available for conveying the message- the extent to which the firm wants to globalist its advertising effort" (book, p. 657) The promotion designated in the "4 Ps" involves the communication, the personal selling, the sales promotions, and public reactions. Firstly, as regards communication, Donnar is a B-to-B company, so they don t ad for the public. However, they try to co...
  • Banking On Security Slovakia Istrobanka A S
    386 words
    . ": : -0, 2011 No 4: . Banking on security Slovakia - Istrobanka a. 's., has specified Vasco's Digipass security technology to safeguard its customers' remote access transactions made via the Internet and wireless devices. Digipass security allows the bank to strictly control account access, with dynamic passwords and two-factor authentication used to identify customers, while a digital signature is used to verify authenticity of information and transactions, Each customer requires a personalis...
  • Smart Cards In Use
    1,077 words
    SmartCards What is a SmartcardA Smartcard is a standard credit card sized plastic card with an integrated circuit embedded in it. This integrated circuit includes a microprocessor and a bit of memory, which together hold information in electronic form and controls who uses the information and how they use it. The Smartcards ability to store and control many different types of information, as well as its large storage capacity, gives rise to several Smartcard applications. For example, a single S...
  • Consumers And The Banking Industry
    380 words
    The Internets popularity has risen greatly in the last few years and its popularity has forced most industries to go online. The Internets millions of users have attracted commercial banks. People are increasingly using the Internet for financial services in addition to using the Internet for research, education, The last few years have seen an explosive proliferation of the Internet, with millions of users around the world logging on for a growing number of purposes. People shop, research, take...
  • Bank Of America's Selection Tools
    1,148 words
    Bank of America is a corporation that employs over 175,000 associates that provide financial products, services, ideas, and solutions to customers in the United States. The Global Corporate and Investment Banking group (GCI B) has offices in 35 countries serving clients in more then 150 countries, with associates in all of the Americas, Europe, and Asia (Anonymous, 2004). Choosing the most qualified individual may seem like a daunting task. Bank of America's policies and procedures for hiring as...
  • Atm Networks With Other Banks
    2,403 words
    A Brief History Of ATMs ATMs have been around for almost a quarter of a century, but fees, especially double fees, for using them are a more recent phenomenon. When ATMs were introduced in the 1970's, they were set up only inside or immediately outside their banks' branch offices. They were seen by banks largely as a way of saving money, by reducing the need for tellers. Even with the relatively expensive computer technology of the late '70's and early 80's, the cost of processing deposits and w...

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