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  • Ben Jerry's Scoop Shops
    1,517 words
    The Board of Directors of the Company has since 1988 formalized its basic business philosophy by adopting a three-part 'mission statement' for Ben &Jerry's. The statement includes a 'product mission,' 'to make, distribute and sell the finest quality all natural ice cream'; an 'economic mission,' 'to operate the Company on a sound financial basis... increasing value for our shareholders and creating career opportunities and financial rewards for our employees'; and a 'social mission,' 'to operate...
  • Ben And Jerry's Like South West
    1,422 words
    Ben and Jerry " ben and Jerry's ice cream and the amazing success the company has experience over the years could be loosely summed up as a story that began with two friends coming together with a vision to create a company that did not adhere to the traditional corporate rules of running a business. They both had certain ideals and a socially and economic responsible opinion on how a capitalist business should be run. There are a lot of similarities in the way this company is run and operated w...
  • Ben Jerrys Partner Shops
    2,961 words
    Ben & Jerrys first started in 1978 on the corner of St. Paul and College streets in Burlington, Vermont. Ben and Jerry met in 1963 while in 7th grade gym class. That was the start of their lifelong friendship and partnership in business. Their first ice cream stand was an old renovated gas station in downtown Burlington. Ben and Jerry started their corporation with a $12,000 investment. The outstanding taste of their ice cream, which comes from the fresh Vermont milk and cream, would soon turn t...
  • Jerry's Low Fat Ice Cream Flavors
    1,940 words
    Group 1 Managerial Finance 26 Aug, 1999 A Little History: Ben & Jerry's, Vermont's Finest Ice Cream and Frozen Yogurt, was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield with a $12,000 investment ($4,000 of which was borrowed.) They soon became popular for their innovative flavors, made from fresh Vermont milk and cream. The company works to employ its Mission Statement in as many day to day business decisions as possible so...
  • Ben Jerry's Pricing Strategy
    1,954 words
    Executive Summary Ben and Jerrys is a successful ice cream company with many strengths and weaknesses. The company faces serious competition, financial struggles, economic and social influences, all of which are covered in my paper. I also discussed some recommendations I have for the companies success. Ben and Jerry's is one of the top ice cream companies around. They have had many ups and downs throughout the history of the company, but overall, they have overcome most of their hardships. They...
  • Milk For Ben And Jerry's Ice Cream
    1,311 words
    Ben & Jerry's Ice Cream was founded on the corporate concept of linked prosperity, interrelating a three-part mission statement to focus their company's growth. Their mission statement, which covers their product, economic and social goals, focuses both the leadership and the workforce on their key values. These values include staying in touch with the customer base, using quality ingredients, maintaining profitability and maintaining social awareness and accountability. Throughout the history o...
  • Primary Key For The Store File
    626 words
    1. If I were to design Ben & Jerry's data warehouse I would use several dimensions of information. The first dimension would consist of the company's products; ice cream, frozen yogurt or merchandise. The marketing department has to know which products are selling, if Ben & Jerry's didn't know that their T-shirts are selling out as soon as they hit the stores, then they wouldn't be able to take advantage of the opportunity to sell the shirts. The second dimension would consist of the different a...
  • Expectancy The Employees At Ben A Jerry's
    3,643 words
    Ben & Jerry's Joy Gang History: The Ben & Jerry's Joy Gang was started in 1987 in response to the increasing demands upon our employees. Our first Joy activities included pizza and 15 minute massages for our manufacturing employees who were working 12 hour marathon shifts. Jerry suggested that we should try to make fun an official part of our company culture. The Joy Committee changed its name to the " Joy Gang' due to the fact that we felt the word 'committee' was too official. Mission: To infu...
  • Ben And Jerry's Corporation
    1,817 words
    Due to the societal shift in the twentieth century toward material gain and capitalism, there has been an overwhelming emphasis put on monetary accrual and the pursuit of wealth. To generalize, people are no longer satisfied with familial happiness and achieving status through such things as cars and clothes has become the norm. Due to this, the job market has become increasingly more competitive, which in turn has given tremendous power to business. Corporations have all but taken over control ...
  • Ben And Jerry Aeurtms Ice Cream
    2,374 words
    Ben and Jerry^aEURTMs Introduction: Overview of the Case The corporation of Ben and Jerry^aEURTMs first began on May 5, 1978 in a small town called Burlington located in Virginia. The founders of this ice cream parlor were Ben Cohen and Jerry Greenfield with only limited funds of $8,000, they produced a famous nationwide parlor that caters to millions of people. Specialty flavors of Chocolate Chip Cookie Dough, Cherry Garcia, Rain Forest Crunch, and frozen yogurt are attractions and symbols to t...
  • Jerry's Ice Cream
    933 words
    Ben & Jerry's Timeline Ben & Jerry's Homemade, Inc. is a leading manufacturer of super premium ice cream, frozen yogurt and sorbet in unique and regular flavors. The Ice Cream Company embraces a philosophy of being real and "down to earth", being humorous and having fun, being non-traditional and alternative and, at times, being activists around progressive values. Co-founders, Ben Cohen and Jerry Greenfield, have been seen as role models for running a business that is both profitable and social...
  • Ben And Jerry's Mission Statement
    1,042 words
    A recent analysis has allowed us to examine the Ben and Jerry's Corporation's operating activities in relation to its mission statement. Ben and Jerry's mission statement incorporates product, societal and economic aspects which govern its operating activities. After careful analysis, we feel that the dilemma facing this organization is whether it can simultaneously be socially responsible and remain profitable. Ben and Jerry's notion of "caring capitalism" attracts considerable consumer and med...
  • Ben And Jerry's A Company
    4,136 words
    Extended Essay Ben and Jerry's: ethical or not? Word count: 3756 Extended essay Abstract In my extended essay I am tackling the question whether Ben and Jerry's is an Ethical company. For that it was needed to outline what Ethics in Business in the first place means. I stated what a company can do to be possibly viewed as ethical. To compare the behaviour of Ben and Jerry's with ethical norms I listed down various actions of Ben and Jerry's which can be viewed as good (ethical) or bad (unethical...
  • Ben Jerry's Pricing Strategy
    2,795 words
    Ben & Jerry's was experiencing a steady growth within their sales figures from 1990 to 1993. However, In March 1994, Cost of Sales increased approximately $9.6 million or 9.5% over the same period in 1993, and the overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a result of several reasons, such as high administration and selling costs, a negative impact of inventory management, and start up costs associated with certain f...
  • Jerry's Products To New Markets
    343 words
    MKT 300 Homework 09/02/2002 Part 'A' From the SW TO analysis for Ben & jerry's as show in figure, depends on the prestigious, well-known brand name among U.S. consumers the owner of the Ben & jerry's brand might take a strategy of marketing penetration. For example, Ben & Jerry's may find efficiencies by hooking into Unilever's Brewers and good humor ice cream brands or through developing new flavors. Market Development, which means selling existing Ben & Jerry's products to new markets. For the...
  • Ben And Jerry's In December 1977
    582 words
    Ben & Jerry Issues Who will take over when Ben and Jerry die How can Ben and Jerry's compete with low fat ice cream How can Ben and Jerry's compete with retail stores (Carvel, Baskin Robins) How can Ben and Jerry's grow to increase capital Should Ben and Jerry's be concerned with health conscious consumers How important is the society to Ben and Jerry's success as far as the company's profit History Ben Cohen and Jerry Greenfield found Ben and Jerry's in December 1977. They began selling their i...
  • Jerry's Ben
    641 words
    Ben & Jerry's Ben & Jerry's seem like an interesting company to do a report on and / or even work for. To start I would like to say that I am not that crazy about their ice cream. I have always been a Hagen-Days nut but, after reading up on all the favorable things that Ben & Jerry's have done and are doing for the society, I am thinking about giving them my business. The article that really caught my attention was "Ben & Jerry's sweetens its success by helping others'. Starting with the quote "...
  • Weakness Of Ben And Jerry's Ice Cream
    524 words
    Ben and Jerry's Competitors and Competitive Rivalry In the market of premium ice cream Ben and Jerry's have a strong rival. Haagen Dazs is currently the main competitor in the concentrated market place for super premium ice cream. Substitutes, however, are available. There are other ice creams not in the super premium category. To an extent these are real competitors. However for the market Ben and Jerry's caters for, the 25-40's with a high disposable income, their strategies should not have a ...
  • Support And Funding Of Ben Jerry S
    1,769 words
    Ben Cohen and Jerry Greenfield would have never imagined in 1978 that their small ice cream parlor would one day turn into a multi-million dollar business producing over 10 million gallons of ice cream. Through their dedication to quality and corporate citizenship, Ben & Jerry's successfully became one of the leading ice cream producers in America. The company's philosophy was particularly focused on social responsibility and serving the community. The Ben & Jerry's Foundation was established in...
  • Ben Jerry's A Socially Responsible Company
    728 words
    Case Study – Ben & Jerry's 1. What is your assessment of the job Ben Cohen has done as the CEO of Ben & Jerry's Homemade? Do you agree with his decision to relinquish his position as CEO? Why or why not? Ben has done a great job as CEO. From a business standpoint and in view of the company's mission, I disagree with his decision to step down as CEO. The company's growth has been due in large part to the counter-culture and socially responsible image. Without Ben's guidance, they may become...

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