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  • Pressure Of Chinese Yuan Revaluation
    957 words
    Update for Recent development in Chinese Yuan 1. The expectation or speculation about a Chinese Yuan revaluation started from the beginning of 2003.2. Why we say 2003? Because the Non-deliverable forward of USD against Chinese Yuan started to fall into discount from premium at the beginning of 2003.3. Non-deliverable forward is a type of derivative in the foreign exchange market where by the home currency is not delivered (or settled, transferred) at maturity, instead the difference of market ra...
  • Low End Tvs In China's Markets
    2,620 words
    SAMSUNG CHINA TV MARKET Samsung China: The Introduction of Color TV Background Samsung as a company was founded in 1938 in Korea. 46,500 employees are working at six Samsung Electronics facilities in Korea. Although they are at different locations, all share the same goal and that goal is satisfying global customers by producing a quality product. Here in the U.S. Samsung is a very recognized brand, sitting along side Sony, Panasonic, Phillips, Toshiba, Matsushita and other more know brands of T...
  • China's Investment Overseas
    732 words
    In business today there are many companies and countries conducting global business. The Japanese, Chinese and the South Korean's are all very aggressive in this growing trend among countries and corporations. What's interesting is the present state of our political relations with the Chinese and our direct investment in them. It's no secret that if we went to war with China over some unforeseen problem that it would be quite a challenge, so we " ve taken an alternate route. Keep them close and ...
  • Market Price Of Konka
    628 words
    Konka group is one of the biggest TV set manufacturer in China and Konka is the leading brand in Chinese TV market. Facing the drastic competition of Chinese market, Konka started its globalization in 1999. In year 2000, Konka exported more than 450,000 TV sets, which was 10% of its whole year production. Konka!'s marketing strategy was proved very successful in the United States, within 2 years, Konka had sold 650,000 TV sets in US and obtained more than 3% of the US market. Because of its lowe...
  • Potential Market In China
    1,062 words
    Levi Strauss's tance on continued sourcing and possible direct investment in manufacturing and marketing ventures in China will be evaluated through a carefully set up reasoning process. This process will involve everything from stating the direct problems to my final recommendation on where I feel that the company should stand on this issue. The problems that exist within the Chinese market are based on Levi Strauss' company philosophy, which is based on service to the worker, the consumer, and...
  • Business Cards Chinese Business People
    7,476 words
    General Information China's consumer market is undergoing structural adjustments after 20 years of development. There are qualitative changes in the spending habits of consumers and it can be expected that during the Tenth Five-Year Plan (2001-2005), the consumption pattern in some Chinese cities will change from! ^0 subsistence! +/- mode to! ^0 hedonist! +/- mode which stresses the quality of life. The policy of reform and opening up introduced at the end of 1978 marked a turning point in China...
  • International Marketing Research
    1,265 words
    1. INTRODUCTION There is no doubt that England acts an important role in the world!'s market system, especially in Europe. But it seems that English products have little effects on Chinese market. To research the influence of English companies and products in China, I make a hypothesis that is! ^0 there is just a few Chinese consumers realize that English companies and products are famous in China.! +/- Because it is hardly to find some marketing books and researches, which talk about china, so ...

7 results found, view free essays on page: