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  • Cognitive Dissonance And Advertising Before The Purchase
    3,533 words
    web 03/adv 382 J / mb abbott / index. htm viewed, 6 may, 2: 27 amM. Bruce Abbott, University of Texas in Austin, Sept 2003 Introduction 1957 marked the release of the unitary volume of work entitled 'A Theory of Cognitive Dissonance'. It's author, Stanford Professor of Psychology Dr. Leon Festinger noticed a tendency for individuals to seek consistency among their attitudes and behaviors (Festinger, 1957). Sometimes a situation arises where attitudes or beliefs and behaviors are not consistent w...
  • Cognitive Dissonance Theory
    1,066 words
    The theory of Cognitive Dissonance states that when individuals are presented with information that implies we act in a way that contradicts our moral standards, we experience discomfort (Aronson, Wilson, and Akert, 1998, P. 191). This is considered Cognitive Dissonance, A psychological term used to describe mental conflict that occurs when beliefs or assumptions are contradicted by new information; arouses unease or tension; relieved by one of several defensive maneuvers: rejecting, explaining ...
  • Discomfort Of Cognitive Dissonance Between Parties
    1,692 words
    Introduction On June 17th, 1963 school prayer was taken out of public schools because of a Supreme Court ruling that all students shouldn't be subjected to prayer. As a result of this ruling, the teaching of the character and belief of the founding fathers, which played a large part in our country's history, quickly decreased. Although never mentioned, the Supreme Court's ruling suggested to the public that prayer in public schools was incongruent with the beliefs and attitudes upon which this c...
  • Festingers Theory Of Cognitive Dissonance Attempts
    645 words
    Why do human beings make the decisions that they do, and what triggers a person to take action at any given point These questions can be answered by evaluating the Cognitive Dissonance Theory. Leon Festingers developed this theory in order to explain why people attempt to reduce dissonance and try to maintain constant relationships. A dissonant relationship exists between elements that are in dis equilibria with one another. Cognitive dissonance can occur intra personally as well as between two ...
  • Cognitive Dissonance Among Consumers
    1,921 words
    Advertising deals with people's feelings and emotions. It includes understanding of the psychology of the buyer, his motives, attitudes, as well as the influences on him such as his family and reference groups, social class and culture. In order to increase the advertisements persuasiveness, advertisers use many types of extensions of behaviour al sciences to marketing and buying behaviour. One such extension is the theory of cognitive dissonance. The purpose of advertising can be to create a co...
  • Conflicting Thoughts
    703 words
    Putting Theories into Practice In politics, humans seem to be very contradictory towards one another. Many situations allot for disagreement as well as interesting discussions and conversations. I was watching the presidential debate when my girlfriend started shedding her opinion, which I didn't quite agree with. It was as if she ignored what one candidate said and believed the other because there was a bias in her thinking. That, along with what each candidate was saying was causing sway in my...
  • Leon Festinger's Cognitive Dissonance Theory
    2,150 words
    Cognitive Dissonance How do human beings make decisions? What triggers a person to take action at any given point? These are all questions that I will attempt to answer with my theoretical research into Leon Festinger's theory of cognitive dissonance, as well as many of the other related theories. We often do not realize the psychological events that take place in our everyday lives. It is important to take notice of theories, such as the balance theory, the congruency theory and the cognitive d...
  • Festinger's Theory Of Cognitive Dissonance
    2,542 words
    An Examination Of Festinger's Cognitive Dissonance Theory And Notable Modifications Sometimes the greatest test of a theory is its longevity. Over time, some theories will be disproved, some will be modified, and some will become the basis for a whole new group of theories. Leon Festinger's theory of cognitive dissonance has stood up to challenge for over forty years, and is considered by many to be the single most important theory of social psychology. Though there have been modifications to th...

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