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  • Microsoft Xbox And The Sony Playstation 2
    1,732 words
    In the console-gaming world people know Sony and Nintendo. Microsoft may be the largest and richest software company in the world, but it's unknown when it comes to console gaming. Microsoft is counting on the Xbox to change that perception. Gamers may not be willing to take a chance with the Microsoft Xbox, even if it is far superior to any console ever made. Nintendo Gamecube is nothing if charismatic. Nintendo's new machine is half the size of any other console and looks like a toy with its b...
  • Game Cube
    624 words
    Released this past month where the next-generation gaming consoles. Hoping to capture a market dominated by Sony's PlayStation 2, Microsoft has earmarked $500 million for its marketing campaign and the hype alone is enough to make a certain people look at this console. A sizable investment at $299 for the Xbox and $199 for the Game Cube, getting past the price tag is only the first hurdle. The second is deciding which to buy. The world's largest software maker followed familiar territory in deve...
  • Development Of Console Games
    868 words
    Understanding Media -Professional Practice In The Media Industry As one of the fastest growing sectors in the media today, console gaming has come a long way since the days of the very first home console; the Atari 2600. Console gaming is big business, with profit margins higher than some of the biggest Hollywood film studios. Because of this, the production size of each game and quantity of employees within each company has grown accordingly. As with other sections of the media industry such as...
  • Industry Analysis Structure The Video Game Industry
    2,214 words
    Environmental Analysis Demographic trends Gaming has become an important part of growing up for people who were born in the last 25 years. Approximately 3.9 - 4.7% of total world population (250 to 300 million people) is! SS very active!" or a! SS frequent!" player of video games or at least owns the necessary equipment. This target group spends five or more hours a week playing video games. The United States is the largest video game market in the world with about 50% of the US population (145 ...
  • Biggest Market For Video Games With Japan
    896 words
    In November 2001 Microsoft entered the hotly contested video games console market shared by Sony and Nintendo with it's Xbox console. In a market that has traditionally only been able to support 2 contenders, increased consumer demand driven by changes in technology and consumer behaviour has given Microsoft hope of muscling in on a highly lucrative market. At the time of the Xbox's entry, the latest generation console market was already approaching the second stage of it's product life cycle. T...
  • Microsoft's Online Gaming Service For The Xbox
    3,432 words
    ABSTRACT The Xbox is a popular Home Entertainment Console from Microsoft. The device's intended purposes are to play video games, and to playback Music. wav files and DVD movies. Consumers use the device mainly for these purposes, and with the addition the Xbox Live gaming service, they can now interact with other Xbox users over the public Internet. Due to the close nature of the Xbox components and the Personal Computer architecture, questions arise about whether this consumer product is subje...

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