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  • Rccl Markets 3 17 Day Cruise Vacations
    1,076 words
    Introduction: In 1968, Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships, with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational uncertainty. The time of this case is 2004. Current Mission, Goa...
  • Biggest Changes In The Cruise Industry
    1,073 words
    Before we proceed to our discussion of cruise ship industry I believe we should first submerge in the notion of tourism in order to see the very model of peoples motivation, which makes them join cruises. MacCannell, in The Tourist (1999), portrayed the tourist as being on a pilgrimage, a search for authenticity. To define "authentic", MacCannell drew upon the distinction made by the sociologist Erving Goffman between the "front" and "back" regions of social establishments. The front is the plac...
  • Carnival Cruise Lines
    1,637 words
    The history of the Carnival Corporation begins in 1972, when Ted Arison set up Carnival Cruise Lines as a subsidiary of the American International Travel Service. The first ship ran aground, but Arison remained steadfast in achieving his vision of a cruise line offering affordable vacation packages to middle-income consumers. By 1977, Carnival had three ships, and ten years later, as the industry leader, the company went public. In the early 1990's, Carnival began to diversify into land-based en...
  • Growth In Cruise Ship Industry
    1,655 words
    Introduction In 1977, a television production company, Aaron Spelling Productions, had an idea that a luxury cruise ship would be an ideal setting for a television series. The idea became a reality and "The "Love Boat" was born. The series continued in production for over ten years and is still in syndication all over the world. (web lbp 2. htm.) "The Love Boat" popularized the idea of cruising. Before the series aired cruises were thought to be only for the rich and famous. Now the industry was...
  • Carnival Cruise Lines
    1,830 words
    HISTORY A man named Ted Arison had an idea of refurbishing an old ocean liner. American Travel Services Incorporated, under the direction of Mr. Arison, bought two ocean liners from Canadian Pacific Empress Lines for $6.5 million in 1972. These two ships were named the Mardi Gras and the Carnivale. Unfortunately, the Mardi Gras was very slow and high maintenance. On its first voyage, it ran aground in Miami Harbor. Later, Mr. Arison and American Travel Services Incorporated bought another old li...

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