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  • Customer Communication Strategy For Customer Segmentation
    4,135 words
    CRM White Paper David MastervichSales Strategies and DeploymentOverviewRich customer relationships that generate loyalty and revenue are critical to sustained business performance. Now more than ever, organizations must be able to flexibly adapt to the unique needs of individual customers. To meet this challenge, companies of all sizes are deploying Customer Relationship Management (CRM) applications and strategies across their organizations. They are coordinating multiple channels: including th...
  • Mine The Data
    356 words
    In today's business world, information about the customer is a necessity for a businesses trying to maximize its profits. A new, and important, tool in gaining this knowledge is Data Mining. Data Mining is a set of automated procedures used to find previously unknown patterns and relationships in data. These patterns and relationships, once extracted, can be used to make valid predictions about the behavior of the customer. Data Mining is generally used for four main tasks: (1) to improve the pr...
  • Our Most Profitable Customers
    541 words
    From Exhibit 2 of the case we see that the majority of purchases for this category are made in years 1 and 2. Tuscan may be able to increase per customer profits in this category by maintaining the same mailing frequency (8 catalogs per year) for the first 2 years and then decreasing the frequency (to say 4 per year) in subsequent years thereby decreasing the mailing costs while still maintaining relatively the same response rate from customers. Also we see from exhibit 2 that the number of mult...
  • Collect Data Of Customers
    903 words
    1. Introduction ABC Company operates telecommunications business. Management prepares to launch a new service to the market. The researchers use data mining techniques to obtain information of market profile. This paper describes how Market Basket Analysis (MBA), Memory Based Reasoning (MBR) and Neural Networks (NN) analyze the data. The data analysis methods generate valuable information for ABC Company constructing the marketing campaign. Management evaluates the business problems, and convert...
  • Crm Software Data The Result
    647 words
    Introduction 'There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. ' (In the know, 2002). This statement by Walton makes clear that the relation a company has to its customers should have highest priority. Customer relationship management (CRM) software, which grew to a big part of the 'industry-supporting's oftware field in the last decade, offers companies a way to collect and evaluate data about ...
  • Household Size Vs Annual Income
    1,028 words
    This case study included information on a sample of fifty credit card accounts. This information, table one, included household size, annual income, and the amount charged to the account. Scatter plots of the data were produced. Figure one shows household size vs. amount charged. This graph shows that the positive linear relationship of the data is somewhat strong. The r squared is 0.56, analyzing the graph there is a correlation of household size to amount charged, but there is a range per hous...
  • Moderate As Microsoft
    331 words
    The article's issue - Thor Larholm condemns that the severity of the recently discovered vulnerability of IE is not just "moderate" as Microsoft stated. In my opinion, I believe in Larholm that the Microsoft is just trying to downplay the issue by rating IE's vulnerability as just "moderate". After all, Microsoft is "Microsoft". It will take much from their reputation being the computing leader if they will rate the severity of IE's vulnerability with more than just a "moderate". Larholm is righ...

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