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  • Customer Communication Strategy For Customer Segmentation
    4,135 words
    CRM White Paper David MastervichSales Strategies and DeploymentOverviewRich customer relationships that generate loyalty and revenue are critical to sustained business performance. Now more than ever, organizations must be able to flexibly adapt to the unique needs of individual customers. To meet this challenge, companies of all sizes are deploying Customer Relationship Management (CRM) applications and strategies across their organizations. They are coordinating multiple channels: including th...
  • Wal Mart Stores Inc
    780 words
    Relationship Marketing King Wal-Mart Still No. 1 by Doug Edge April 29, 2003 The economists are still telling us how bad the U.S. economy is, but don't say anything about the bad economy to your local Wal-Mart greeter. His or her employer just witnessed revenues grow by 12 percent in 2002, to $246.5 billion. He or she will probably proudly let you know that Wal-Mart Stores Inc. was just ranked number one-again-by Fortune magazine, leading the top 500 corporations for a second year in a row. How ...
  • Its Customers
    270 words
    In the Posse Ride II survey results report, around 83% of customers think they have made lifelong friends because of Harley. The number indicates that Posse Ride offers a good opportunity for HOG members to develop or rekindle friendship when they ride together. So even though Harley riders may be from different states and different professional fields, they still have a common topic and interest to talk to each other. This brand community indirectly enhances the relationship between customers. ...
  • Customer Service Problems P 1 3
    3,514 words
    REPORTS IX COMPETENCES OF THE MANAGEMENT STANDARDS CENTRE (MSC) - UNDERSTANDING AND RELATIONSHIP TO MANAGEMENT Executive Summary The management report presents six competences (under 3 sub-headings) outlined by the Management Standards Centre (MSC). These are the following: o D. Working with people o D 1. Develop productive working relationships with colleague so D 3. Recruit, select and keep colleague so D 7. Provide learning opportunities for colleague so o E. Using resource so E 5. Ensure you...
  • Customer Relationship Marketing
    4,648 words
    The advent of modern information and telecommunication technologies has made a lot of the traditional mammoth task easier to apprehend, for example, the management of a huge database within a company. Certainly within the past decade, technologies have in a way enabled new management disciplines to materialise. These include customer relationship marketing (CRM); knowledge management (KM); information management (IM) and supply chain management (SCM). In the global environment that companies tod...
  • Customer Lifetime Value And Marketing Strategy
    4,413 words
    Introduction: As organizations expand their customer base, it becomes increasingly important for them to segment their clientele into different groups. The most logical (& practical) criteria that can be employed for this purpose is customer profitability; however, very often the difficulty in formulating a method for quantifying customer profitability makes the entire exercise prohibitive. This is mainly due to the fact that different departments in the same organization view the concept of pro...
  • New Chapter In Customer Relationship Management Ecrm
    3,158 words
    ECRM: CUSTOMER RELATIONSHIP MANAGEMENT IN THE INTERNET ERA Abstract Technology has helped fuel the growth of CRM strategies. The evolution of CRM is moving forward with e - business evolutions. eCRM is the new strategy of customer relationship management in the Internet era. This paper addresses the basics of CRM and what is eCRM, explains the relationship between technology and eCRM and introduces the 4 principles of eCRM. Introduction The growing waves of merger and acquisition in the internat...

7 results found, view free essays on page: