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  • Analysis And Recommendations Krispy Kreme Doughnuts
    515 words
    ANALYSIS AND RECOMMENDATIONS Krispy Kreme Doughnuts, Inc. 370 Knoll wood Street Suite 500 Winston-Salem, North Carolina 27103 PURPOSE: The purpose of this study is to issue my recommendations to the CEO and Board of directions of Krispy Kreme. This corporation is on a downward spiral and changes must be made at a rapid pace in order for any hopes of survival. It is struggling financially and struggling to remain a valued member of the New York Stock Exchange. My first recommendation was to relea...
  • New Krispy Kreme Store
    1,652 words
    Case Discussion Reflection 1 KKD seeks to appeal to everyone in their mission to slowly take on the fresh pastry market. Krispy Kreme is not one to limit a target of the public. According to Holland (2003), the company is equally loved by 5-year-olds and 75-year-olds alike. They are also enjoyed by whites, blacks, Asians, and Hispanics. New Englanders and Southerners love them as well as Californians and New Yorkers. Race is definitely not an issue. Only three types of people claim that they do ...
  • Krispy Kreme Doughnuts
    2,126 words
    Written Assignment Krispy Kreme Doughnuts, IncI. Brief History Vernon Rudolph is the brains behind the Krispy Kreme name. He bought a doughnut shop in 1933 and all the assets came along with the purchase, including a secret recipe and name, Krispy Kreme. Rudolph moved to Winston-Salem, North Carolina, where he opened his first Krispy Kreme shop. The business prospered and in the 1950's over ten other locations were opened. The business was able to produce 500 dozen doughnuts an hour.! SS Revenue...
  • Product Life Cycle Krispy Kreme Doughnuts
    791 words
    Sarah Houck Ivan Serrano Kellie Simpler Mission Statement All products we make in our stores will have a quality second to none. The starting point in controlling product quality is controlling the quality and freshness of the ingredients. We will be thoroughly prepared to execute growth initiatives when they become needed. We view quality, service, and innovation as keys to creating and maintaining a competitive advantage. We view our company as a set of capabilities, not just a product or bran...
  • Krispy Kreme And Dunkin Donut Chains
    2,959 words
    Vernon Rudolph bought a doughnut shop in 1933 from Joe LeBeau. Rudolph's purchased included the rights to the Krispy Kreme name, the secrete doughnut recipe, and all company assets. Rudolph moved the doughnut shop from Paducah, Kentucky to Nashville, Tennessee looking for larger markets when his family joined the operations and opened other shops in West Virginia, and Georgia. The doughnut shops produced, marketed, and delivered fresh doughnuts to local grocery stores. Rudolph became dissatisfie...
  • Krispy Kreme Doughnuts
    1,001 words
    Krispy Kreme Doughnuts, Inc. is a branded specialty retailer of premium quality doughnuts. The doughnut retailer started its operation in 1937 when Vernon Rudolph, the company founder, realized the opportunities that existed in the thriving local economy of the developing southeastern city of Winston-Salem. Today, Krispy Kreme has its headquarters in Winston-Salem and sells approximately 3.5 million doughnuts daily. It has expanded its operations outside the southeast to many metropolitan market...
  • New Krispy Kreme Doughnut Store
    8,910 words
    Introduction The research proposal begins with an overview of Krispy Kreme's functioning industries as well as current trends within them. The document progresses by describing the corporate structure of Krispy Kreme, specifically outlining company values and philosophies. To help develop the research, various store formats are discussed, followed by an in-depth analysis of Krispy Kreme's financial situation. The following pages also place Krispy Kreme in the context of today's market and illust...

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