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  • Southwest Airlines
    2,657 words
    While flying home to Texas last summer with Southwest Airlines, I had the most fun and unique experience with an airline that I could ever remember. It all started out quite oddly enough in the lobby just before takeoff. As I was checking in at the ticket counter, the representative asked me if I wanted to play a game that could get me free round trip tickets. "Sure, who wouldn't", I exclaimed. As she gave me my boarding pass she said, "Great, how many holes do you have in your socks" Initially ...
  • Current Performance Southwest Airlines
    1,574 words
    Identify Current Strategy Southwest Airlines Co. is a major domestic air carrier that is "the world's only short-haul, high-frequency, low-fare, point-to-point carrier" according to the President and CEO Herb Kelleher. Southwest has always been able to quickly seize any strategic opportunities whenever they arise. Southwest is the only company to ever hold the Triple Crown for annual performance. Some of the key factors that contribute to Southwest's success are its conservative growth pattern, ...
  • Its Employees A Very Competitive Benefits Program
    2,405 words
    Benefit Programs in the Airline Industry The Human Resource topic that we selected is to analyze the benefit programs of four major airlines. Benefits are important to employees as well as their families, and can be a powerful recruiting tool. Benefits also play a major role in managerial decisions and wise benefit choices can have a long-term impact on the quality of life. Some characteristics of a sound benefits program are, they must have clear specific objectives, they must allow for employe...
  • Productivity Of Employees Southwest
    3,151 words
    Southwest and Continental Airlines: A Managerial Economic Perspective Introduction In order for companies to maximize profits and productivity, it is important that they implement managerial economics on both a day-to-day and strategic basis. This paper will compare and contrast Southwest and Continental Airlines from a managerial economic perspective. The goal of the paper is to critically analyze both companies on their use of managerial economic practices. The Airline industry is a capitally ...
  • Kelleher's Secretary Before Southwest
    933 words
    ... ure if times are good or bad -- a bond of loyalty that is hard to break. This bond has led Southwest in becoming "one of the most unionized companies in the airline industry" reports N.P.R.S. Wade Goodman. It helped the company to sign an unprecedented, ten-year, labor agreement with their pilots in 1995. Most contracts are for a maximum of three to five years. Southwest believes that the front line employees are their most important assets. Kelleher's beliefs are that their characteristic o...
  • Low Cost Airline With Great Customer Service
    1,329 words
    Southwest Airlines is the industry leader in low cost airfare. They began its operation in 1971 with three Texas based routes and began interstate routes in 1978. When Southwest entered the market in 1971 they employed a market penetration pricing approach. They wanted to provide the best service for the lowest possible price. They saw that if they cut out certain unnecessary benefits they could lower their ticket price to a level far below that of the competition. They do not have in flight mov...
  • Southwest Airlines Employee
    1,605 words
    What is corporate culture? At its most basic, it's described as the personality of an organization, or simply as 'how things are done around here. ' It guides how employees think, act, and feel. Corporate culture is a broad term used to define the unique personality or character of a particular company or organization, and includes such elements as core values and beliefs, corporate ethics, and rules of behavior. Some companies have a strong and extremely evident corporate culture; one example o...
  • Southwest Airlines Flight Attendants
    1,712 words
    NUTS! is the story of an idea, a company and roadmap to success. It demonstrates the power of something if what it stands for inspires people to care so much that they in turn take onus upon themselves to see it grow and develop into something great. Herb Kelleher started with a plan on a napkin and translated it into millions of dollars worth of success built on 'integrity, guts and nuts. ' The main concept of Southwest Airlines is repeated throughout the book, and this to treat your employees ...
  • Customers And Employees
    1,209 words
    From SBR 1993 SWA HR Case Study Analysis The human resources (HR) department was renamed the "People Department" to change the overall company perspective of HR. Ann Rhoades was worried that the group was seen as an oversight and regulatory department, the corporate handbook was thrown away and they started from scratch. Bringing in new people with marketing backgrounds provided the capability to transform the existing view of HR. Since an employee ahs to have line experience to join the departm...
  • Few Of Southwest's Cost Reduction Strategies
    788 words
    Southwest Airlines Inc. Rollin King, a San Antonio, Texas entrepreneur, and Herb Kelleher, an attorney, founded Southwest Airlines in 1967. Their goal was to copy the low-cost / low fare business model that proved successful for Pacific Southwest Airlines based in California. Herb Keller filed papers to incorporate the airline and an application with the Texas Aeronautics Commission (TAC) to begin service between Dallas, Houston and San Antonio. The TAC unanimously approved the application but S...
  • Number Of Southwest Airlines Employees
    4,314 words
    Page 1 Introduction With the airline industry in the USA hardly making financial records, how has it been possible for a small company such as South-west Airlines to completely satisfy their cus-tomers since 1971? (Bovier, 1993). What lessons has the management of SouthwestAirlines learned in such a relatively short time period? How have these lessons enabled thecompany to capture such a portion of the market? (Bovier, 1993; George and Jones, 1996) Southwest Airlines began its service in 1971. S...

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