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  • K Mart And Shop Ko
    1,102 words
    Competitive Advantages in Discount Stores When you walk into Wal-Mart the first that that hits you is a display of household items that are point of purchase items. There tends to be laundry detergent, Kleenex, and toilet paper. These items are sometimes on sale and are usually the ones that people forget to put on their list. The store itself is very crowded, but the atmosphere is friendly. Most of the shoppers are in Wal-Mart to get low prices and a lot of variety. I agree that Wal-Mart has a ...
  • K Mart Stores K Mart's Upper Management
    1,140 words
    K-mart Stores K-mart's upper management is attempting to bring K-mart "upmarket" without losing the chain's discount image. The goal is to change the store's image from a no-frills discount store to a retailer of quality, brand-name merchandise offered in modern, attractive displays. K-mart is attempting to change with its typical customers, who are now more educated and sophisticated than earlier in the store's history. K-mart assembled a senior management team to evaluate the impacts that emer...
  • Wal Mart Store
    832 words
    I am happy to join with you today in what will go down in history as the greatest persuasive essay regarding the prominence of Wal-Mart, in the history of our nation. One score and twelve years ago there was a great American named Sam Walton. He was a small town merchant who had operated variety stores in Arkansas and Missouri, and he had a dream. His dream was to be the creator of what was to become the cornerstone of American society for generations to come. He was convinced that consumers wou...
  • K Mart Management
    453 words
    K Mart is the outgrowth of S.S. Kresge, founded in 1899. S.S. Kresge was a variety store that featured low-priced merchandise for cash in low-budget, relatively small buildings with sparse furnishings. The adoption of this concept was pioneered by F.W. Woolworth Company in 1879. Due to the early success of the variety store concept, S.S. Kresge saw rapid and profitable development in its early years. In 1917, the firm was incorporated. It had 150 stores and next to Woolworths, was the largest va...
  • Wal Mart
    1,091 words
    Walmart and Why It is Good for American Business "Consumption is the sole end and purpose of all production; and the interest of the producer ought to be attended to only so far as it may be necessary for promoting that of the consumer... ". Adam Smith. Wal-Mart is a producer who has the sole purpose of promoting consumption of the consumer. Wal-Mart and its quest for capital improvement are playing a major and vital role in the evolution of economic life. Wal-Mart brings positive change to town...
  • K Mart Needs
    851 words
    V. SWOT ANALYSIS Strengths: People first philosophy Low prices Known for customer responsiveness Aggressive growth strategy has led them to become the worlds largest retailer Sells broad array of affordable merchandise Dedicated and positive employee base Warmer feeling store compared to competitors Good balance between low prices and not too cheap feel Customers perceive value in shopping at K-Mart Socially aware and involved in community functions Dominant bargaining power over suppliers Most ...
  • Primary Customer Base For K Mart
    844 words
    K-mart's upper management is attempting to bring K-mart "upmarket" without losing the chain's discount image. The goal is to change the store's image from a no-frills discount store to a retailer of quality, brand-name merchandise offered in modern, attractive displays. K-mart is attempting to change with its typical customers, who are now more educated and sophisticated than earlier in the store's history. K-mart assembled a senior management team to evaluate the impacts that emerging social, e...
  • Super K Mart Center
    1,036 words
    Upper management of K-mart must create a public image makeover in order to attract customers from the smaller, but more affluent upper middle class. Proper decisions by upper management will have the desired impact on imaging and positioning. This will cause K-mart to occupy a distinctive place in the target market's mind. The goals must be carefully set in order to attract customers with higher incomes, and at the same time, not alienate those already shopping at discount stores. New programs d...

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