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  • Wal Mart's Regional Distribution Centers
    492 words
    KMART CORPORATION FACTS- Kmart was formed in the late 1950's to challenge new forms of discount stores. They are a descendant of an organization Sebastian S. Kresge. The average Kmart store is around 100,000 square feet. In 1987 Kmart was the largest discount retailer in the United States. They currently have 2,223 stores and last year they had over $25 billion in sales which is nearly double that of Wal-Mart. In 1991 they opened their Kmart superstores. The superstore is a 150,000 square feet a...
  • Customers To Kmart Changes Need
    1,255 words
    Kmart Past Struggles Management is a key to success, and Kmart needs proper management to help create a positive image that attracts more customers. Kmart's disorderly management and bankruptcy caused many customers to shop with other retailers. According to Carr, Wal-Mart and Kmart were the same size in 1990. Since then, Kmart has grown far slower than its rival or the industry. Once one of the largest discount retailers, Kmart filed for the biggest Chapter 11 bankruptcy for discount retailing ...
  • Sears Stores In Current Kmart Locations
    830 words
    Due to slow sales and less traffic at both Sears and Kmart, the two have decided to merge creating one entity named Sears Holdings. Kmart has agreed to buy Sears for $11 Billion. This puts Sears Holdings at the third largest retailer behind Wal-Mart and Home Depot. Although Wal-Mart is a direct competitor with Kmart, Sears Holdings goal is not to compete with Wal-Mart directly, but find areas that have been overlooked by other retailers, and take advantage of the expanded line of products the ne...
  • Marketing Strategies Kmart
    1,240 words
    INDUSTRY ANALYSIS REPORT Industry Analysis Report on Kmart INTRODUCTION Kmart is a huge vintage company that had peeked at one time and now is struggling to survive due to competition and other legal battles. This analysis report will describe and analyze the major forces that shape the structure and competitive intensity of Kmart. This report will look at Kmart's history, competitors, marketing strategies, and some legal battles that have affected the company. The shaping and structuring of Kma...
  • Loyal Kmart Customers
    1,489 words
    K-Mart Kmart is the #3 discount retailer in the United States behind Wal-Mart and Target. Kmart sells name brand and private label merchandise, mostly to low and mid - income families. It has more than 1,800 stores and currently employs more than 220,000 associates in all 50 states, Guam, Puerto Rico and the U.S. Virgin Islands and owns an e-trailer Blue Light. com. As of Jan. 30, 2002, Kmart had 124 Kmart Super centers that combine a full grocery, deli, bakery, video rental and 24 hour / seven ...
  • New Type Of Store From Sears B
    528 words
    I. Introduction a. Sears Essentials - A new type of store from Sears. b. Cover who they are, what has been done, when new stores open and what stores are open now, locations, and the aim of these new stores. II. Whoa. Sears Essentials is a new store format that opened after the merger with K-Mart. Sears Essentials was originally planned as stores in areas where there was no competition, but may be expanding into areas with high levels of competition. What. These stores are a combination of: i. P...
  • Big Kmart Stores
    451 words
    Environmental Scanning Introduction: Environmental scanning is the acquisition and use of information about events, trends, and relationships in an organization's external environment, the knowledge of which would assist management in planning the organization's future course of action. Organizations scan the environment in order to understand the external forces of change so that they may develop effective responses which secure or improve their position in the future. They scan in order to avo...
  • Kmart Stores
    700 words
    Kmart's main weakness was that it had an aspiration to be all things to all people - its dabbling's in drug stores, home improvement stores, bookstores, cafeterias and specialty stores in the 1980's and early 1990's seemed to spread the company very thin. This focus on diversification is just one example of how the retailer has often not made the wisest choices when faced with a tight spot. By the 1980's, just before the rise of Wal-Mart, Kmart had become complacent. It believed it would be the ...
  • Kmart's Supply Chain Management
    639 words
    Kmart, once the leader in the discount store industry, has found itself surpassed by Wal-Mart and Target in recent years and is now facing the possibility of closing its doors. The differences among the companies's uc cesses can be seen in their business models and strategies. Wal-Mart focused on decreasing expenses and Target established its market placement as a high-quality low-cost discount store. In contrast, Kmart used a promotions-driven business model. Because of this, Kmart focused on t...
  • Sears Holding Corp Kmart And Sears
    3,595 words
    Sears Holding Corp. Kmart and Sears have been part of the retail industry of America for the last two centuries, and as of November, 2004, they will be continuing due to their merger as Sears Holding Corp. This paper will first look at the history of the two companies to see how they started and what each company set out to achieve. This section will also include why the two companies failed. Secondly, a SWOT analysis will be performed on the new company, Sears Holding Corp, to try to identify w...
  • Primary Customer Base For K Mart
    844 words
    K-mart's upper management is attempting to bring K-mart "upmarket" without losing the chain's discount image. The goal is to change the store's image from a no-frills discount store to a retailer of quality, brand-name merchandise offered in modern, attractive displays. K-mart is attempting to change with its typical customers, who are now more educated and sophisticated than earlier in the store's history. K-mart assembled a senior management team to evaluate the impacts that emerging social, e...

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