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  • Analysis And Recommendations Krispy Kreme Doughnuts
    515 words
    ANALYSIS AND RECOMMENDATIONS Krispy Kreme Doughnuts, Inc. 370 Knoll wood Street Suite 500 Winston-Salem, North Carolina 27103 PURPOSE: The purpose of this study is to issue my recommendations to the CEO and Board of directions of Krispy Kreme. This corporation is on a downward spiral and changes must be made at a rapid pace in order for any hopes of survival. It is struggling financially and struggling to remain a valued member of the New York Stock Exchange. My first recommendation was to relea...
  • New Krispy Kreme Store
    1,652 words
    Case Discussion Reflection 1 KKD seeks to appeal to everyone in their mission to slowly take on the fresh pastry market. Krispy Kreme is not one to limit a target of the public. According to Holland (2003), the company is equally loved by 5-year-olds and 75-year-olds alike. They are also enjoyed by whites, blacks, Asians, and Hispanics. New Englanders and Southerners love them as well as Californians and New Yorkers. Race is definitely not an issue. Only three types of people claim that they do ...
  • Quality Krispy Kreme Doughnut
    519 words
    Introduction Krispy Kreme Doughnuts was the dream of a great entrepreneur, Vernon Carver Rudloph. Although, Mr. Rudolph did not invent the doughnut, he definitely improved the process of making the doughnuts and the taste of the doughnuts, with his secret recipe for yeast-raised doughnuts. There are many values, within, this organization that are passed onto employees, and then to customers. The company's shared values include: integrity, authenticity, passion, learning, sharing, and positive ex...
  • Krispy Kreme Hot Doughnut Machine
    1,691 words
    Focus of the Proposal Krispy Kreme, a leading, well-established brand of high quality doughnuts, is still in a stage of astonishing growth potential. According to Dain Rauscher Wessels equity analyst David Gera ty, "Krispy Kreme has established itself as the quality leader in the doughnut industry and is positioned to become the dominant industry player, with 145 retail locations in 27 states, Krispy Kreme is expected to capitalize on the brand conscious consumer's demand for a consistent, high ...
  • Success For Krispy Kreme
    1,007 words
    Drive, will- power, creativity, independent, self confident, dedication, perseverance, and goal oriented. These words are some of the characteristics that describe a successful business. A business needs drive to continue to strive and focus on the business even during the hardest of times. A good business needs will-power to do what is in the best interest of the business even if running the business is not enjoyable anymore. Creativity is definitely a key factor because with creativity to make...
  • Krispy Kreme Doughnuts
    569 words
    Krispy Kreme Donuts, Inc. Since Krispy Kreme was founded in 1937, it has grown into a leading branded specialty retailer, producing more than 5 million doughnuts a day and over 1.8 billion a year. In addition to Krispy Kreme stores, their premium quality doughnuts are sold in supermarkets, convenience stores and other retail outlets throughout the country. Best known for their fresh, glazed, yeast-raised doughnuts, known as 'Hot Original Glazed", Krispy Kreme also make more than a dozen other va...
  • Dunkin Donuts Website
    821 words
    Dunkin Donuts by E delia Jackson Bus 181: Intro to Business Dr. Winter November 22, 2000 Jackson 2 Dunkin Donuts first obtained fame through their wonderful tasting donuts. Today Dunkin Donuts has a total of forty-nine different kinds of donuts to choose from. They come in flavors like Apple N Spice, clair and Bow Tie donut. As time progressed Dunkin Donuts not only included donuts on their list of treats but other products as well. These added products consist of muffins, bagels and sandwiches ...
  • Krispy Kreme Doughnuts
    2,126 words
    Written Assignment Krispy Kreme Doughnuts, IncI. Brief History Vernon Rudolph is the brains behind the Krispy Kreme name. He bought a doughnut shop in 1933 and all the assets came along with the purchase, including a secret recipe and name, Krispy Kreme. Rudolph moved to Winston-Salem, North Carolina, where he opened his first Krispy Kreme shop. The business prospered and in the 1950's over ten other locations were opened. The business was able to produce 500 dozen doughnuts an hour.! SS Revenue...
  • Product Life Cycle Krispy Kreme Doughnuts
    791 words
    Sarah Houck Ivan Serrano Kellie Simpler Mission Statement All products we make in our stores will have a quality second to none. The starting point in controlling product quality is controlling the quality and freshness of the ingredients. We will be thoroughly prepared to execute growth initiatives when they become needed. We view quality, service, and innovation as keys to creating and maintaining a competitive advantage. We view our company as a set of capabilities, not just a product or bran...
  • Krispy Kreme And Dunkin Donut Chains
    2,959 words
    Vernon Rudolph bought a doughnut shop in 1933 from Joe LeBeau. Rudolph's purchased included the rights to the Krispy Kreme name, the secrete doughnut recipe, and all company assets. Rudolph moved the doughnut shop from Paducah, Kentucky to Nashville, Tennessee looking for larger markets when his family joined the operations and opened other shops in West Virginia, and Georgia. The doughnut shops produced, marketed, and delivered fresh doughnuts to local grocery stores. Rudolph became dissatisfie...
  • Krispy Kreme Doughnuts
    1,001 words
    Krispy Kreme Doughnuts, Inc. is a branded specialty retailer of premium quality doughnuts. The doughnut retailer started its operation in 1937 when Vernon Rudolph, the company founder, realized the opportunities that existed in the thriving local economy of the developing southeastern city of Winston-Salem. Today, Krispy Kreme has its headquarters in Winston-Salem and sells approximately 3.5 million doughnuts daily. It has expanded its operations outside the southeast to many metropolitan market...
  • Competitive Advantage O Donut
    1,176 words
    Krispy Kreme first traded its Shares in the NASDAQ market on April 5, 2000. Under the ticker symbol KID Krispy Kreme started trading on the NYSE on May 17, 2001. Krispy Kreme offers 3,450,000 shares for the public to grasp. Financial Outlook When reviewing the financial analysis of Krispy Kreme Doughnuts, Inc we have grown by leaps and bounds in the pass five years. Management has cut expenses considerably, by reinvesting in the business and opening the door to franchisees. In analyzing the fina...
  • First Krispy Kreme Doughnuts
    916 words
    Krispy Kreme History 1933 Vernon Carver Rudolph, the founder of Krispy Kreme, bought a doughnut shop in Paducah, Kentucky, from a French chef from New Orleans. He received the company fs assets, goodwill, and the rights to a secret yeast-raised doughnut recipe. Mid 1930's It was nft long before Rudolph and his partner decided to look for a larger market. They moved their operations to Nashville, Tennessee, where other members of the Rudolph family joined the business and opened shops in Charlest...
  • New Krispy Kreme Doughnut Store
    8,910 words
    Introduction The research proposal begins with an overview of Krispy Kreme's functioning industries as well as current trends within them. The document progresses by describing the corporate structure of Krispy Kreme, specifically outlining company values and philosophies. To help develop the research, various store formats are discussed, followed by an in-depth analysis of Krispy Kreme's financial situation. The following pages also place Krispy Kreme in the context of today's market and illust...

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